If you use Google AdWords to target people in a local area you might this this very very interesting…
You’ve probably noticed a “bonus 5th line” appearing under your ads if you target a particular city or state, rather than an entire country, eg:
BUT, did you know you can now show your entire address under your google ad (read google’s help here)
How do You show your business address under your Google ad?
The first step is to target an area using the ‘Custom’ address option (the 4th of the 4 location targeting choices)
Next enter your address into the box provided:
Make sure you tick that little box that asks ‘allow address to show in my ads’
And choose a radius – ie the distance around your location within which you want to show ads. That might be 10kms, 20 miles or 200 kms – it’s entirely up to you (although in Australia, I’d use 10kms as a minimum).
You can then see the visual for this address & radius on the map to the right:
click the ’show ads here’ button & you’ll see confirmation in the lower left-hand box – note you can choose multiple addresses, as long as they’re relevant to the business being advertised:
and you’re done.
Now when your ads show on Google – both on the right side and in the yellow box at the top of the left side – you’ll get a much better bonus 5th line… your actual address.
So few people are using this feature it’ll really make your ads stand out. Try it today.
