Nothing about this on Inside AdWords yet, but it looks like Google are testing new ideas for AdWords.
I have text links set NOT to underline on my browser (I just think it looks neater) but as of an hour ago Google are underlining the search keywords in the AdWords results. Note, they’re not making any changes to the SEO (left side, organic) search results, only AdWords results.
This is an interesting change presumably one that will increase Click Thru Rates (CTR%) – but make sure you kep an eye on conversions. More clicks won’t necessarily mean more leads/sales.
One thing it does mean you should do – make sure you have the keywords in your headline! More than ever this is so important now. Take a look at the screen grab to the left… which Ads jump out more? Having the search term your prospect used in the Ad will now make a bigger difference on CTR.
How do you do this? Lots of different AdGroups (each AdGroup has a few closely related keywords) with a couple of Ads in each one.
How do the Ads look in your country? Is this just Australia for now??
One Response to “Google AdWords – A Change in Display Tactics”
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nice observation, ahead of the pack. way to go.
if you are using {KeyWord Insertion:Be careful}.
I’ve found keyword insertion obviously boosts CTR, but if used recklessly, that is without a huge list of keywords in an adgroup… watch your cpa plummet.