AdWords is always changing & evolving, with new features constantly being tested & rolled out by Google.
This is the place to come to if you want to know what those latest innovations are. Find out what’s been added, what’s in beta & when it’s available in Australia.
And if you want access to any of the private beta tests, please let us know… as a Certified Partner we’re often able to get Australian clients early access before the feature is fully rolled out. We specialise in innovative AdWords Management & we’d love to help use these latest features to get more leads & sales for your business.
Latest Innovation
Interest-based advertising
Interest-based advertising lets you reach people based on their interests. There are two types of interest-based advertising:
* Remarketing allows you to show your ads to people who previously visited your website, and tailor your message to their specific interest. Learn how to get started with remarketing. * Interest category marketing (beta) allows you to reach people based on their interests, such as sports enthusiast or travel enthusiast.
Matching ads to people’s interests improves the online experience for users and in turn increases the ROI for advertisers.
Providing consumers with clear visibility and controls into what interests are associated with their online experience is a key tenet of Google’s approach. You can check what Google thinks your interests are by checking your Google Profile & if you prefer, opt out all together.
