AdWords CheatSheet
This blog post give you pretty much all you’ll ever need to check when creating new Campaigns, AdGroups & Ads. Something missing? We’d love to hear your comments on how to improve this free resource.
Another (slightly out of date) post gives you all the steps to setup an AdWords account.
Email CheatSheet
A great list by the masterful Seth Godin of things to check before you send your next email
AdWords Content Report
If you’re going to advertise on the Content Network, then you have to know your performance on those various sites. How? The Placement Performance Report.
Some will help you & some will cost you plenty. Once you’ve got this list, you’ll want to use AdWords Editor to add some sites as ‘campaign negative sites’ to stop showing your Ads on those sites that are hurting you.
(Hint – gmail & myspace are probably top of that list!)
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