When you’re stuck & trying to write a great AdWords Ad in just 130 characters, dig out a dictionary or maybe head to Thesaurus.com & find some great emotional words.
Words like Humiliate, Exposed, Embarrass, Fatal (mistakes), Crush (competitors), Shame, Disgrace – you get the idea.
Also remember to include a great call to action: download here, access now, free video etc (remember you can’t use ‘click here’)
As always – good luck!
