The always excellent Brad Geddes has just blogged about an email he’s received from Google (he gets advanced notice of some changes as he’s a seminar leader for them)
Policy Change: Only one display URL per ad group permitted
Starting February 24, each ad group in an AdWords account will only be allowed to contain ads that have the same display URL. It won’t be possible to create ads that have two or more different display URLs within a single ad group.
We’ll be also applying this policy to existing ad groups that contain multiple display URLs starting around April, so we encourage you to update any accounts you may have that contain such ad groups and separate the ads into their own ad groups as soon as possible.
What does this mean for you?
The most obvious change will be for advertisers wanting to split-test Display URLs. That’s about to get a lot harder – so if you have tests you’ve been meaning to run, get on with it! (you can still test yourdomain.com vs YourDomain.com vs www.YourDomain.com, but you can’t test MyNewDomain.com in the same AdGroup)
Otherwise you should be fine – it’s unlikely you’ve got Ads with different URLs in the same group at the moment… there’s not really any good reason for it (other than split testing)
