Common AdWords Mistakes

Common AdWords Mistakes

Over the coming weeks, I’ll be expanding on this list & telling you how to solve every one – it’s part of a new free product we’re putting together.

Have we left any out? Did you make any other mistakes when you first started using AdWords?

• Bidding too High
• Only using 1 Campaign
• Only using 1 AdGroup
• Bidding too Low
• Too Few Keywords
• Too many Keywords in each AdGroup
• Not checking Quality Scores for Keywords
• Not Testing Different Ads
• Not testing different URLs
• Allowing Google to control which Ads are shown
• Not using the target Keywords in the Ad
• A broken link!
• Not testing the Landing Page
• Ignoring Geographical targeting
• No Negative Keywords
• Ads Running on Content & Search in the same Campaign
• Ignoring Content Network completely
• Not tracking results on the Content Network sites
• Copying Campaigns to Content & not changing bids
• Not Using Conversion Tracking
• Not using any kind of Tracking
• Sending all Visitors to the Homepage
• Not using Keyword Matching Options
• Using DKI without Conversion Tracking
• Not offering anything Unique in the Ad Copy
• Not checking to see what the competition is advertising
• Not using Image Ads
• Not growing the keyword list
• Failing to find out exactly what visitors were searching for