web analytics

Google Analytics MindMap

A memory jogger. If you’re still undecided as to whether you need an Analytics package or not… think again, you do! Google Analytics is simple to set up, it’s free & will give you amazing insight into your website & how your visitors use it. This mindmap will help you remember all the parts of the process & our video series (coming soon) will show you exactly how to...

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The Position of Your AdWords Ad is Critical for Success

If you’ve been using Google AdWwords for more than a few days, you probably understand that changing the maximum bid price that you’re prepared to pay will change the position your Ad will show in. All things being equal (which they never are, but let’s assume that for now) if you bid more, your Ad will get displayed higher up the page. You’ve probably seen that yellow...

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Warning: Businesses not using analytics are throwing money away

I’ve spent the weekend reviewing dozens of AdWords accounts of eBay powersellers and creating short, powerful videos for each of them jam packed with practical advice & to-dos. Why did I spend my weekend doing this? Well, on Saturday news of my current (experimental!) Squidoo Offer got posted on 2 forums at eBay & things went a little crazy… It’s been a very...

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Top reasons to use Google Analytics…

You have Key Performance Indicators (KPIs) for the rest of your business, but what about your website? By spending as little as 5 minutes a week, you can track some key areas of your site that will give you clues & insight into the minds of your visitors. That means you can get better and better at offering them exactly what they’re looking for … which results in dramatic...

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Setting up a Google Account

Do you have a Google Account? If you’re going to use Google AdWords or Analytics, you’ll need a Google Account. This does not mean that you have to get yet another email address or pay Google any money, just go to https://www.google.com/accounts/NewAccount Enter your current email address, pick a password (Google even tells you how good the password is), choose your country, read...

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Setting Up A Google Account – Video

If you want to use Google AdWords or Analytics, you’re going to need a Google Account. Now this doesn’t mean that you have to sign up for yet another email address, nor do you have to pay any money. You just need to register your current email address with Google & choose a password to be able to log into their services. Here’s a short video that shows just how easy it is...

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