Google Analytics Gets a FaceLift
It’s coming in just a few more days to a Google Analytics account near you… the new, easier to use, feature-packed, customizable analytics tool from the big G. With what looks to be a Google Finance type graph, dashboards that you can customize (clients will love this!) and, at last, emailable reports just like AdWords – this promises to be a decent leap forward in usability of...
Read MoreVideos: How To Use AdWords Editor
The Inside AdWords team just launched version 3.5 of the incredibly useful AdWords Editor. I highly recommend a trip over the the Editor site to download it today. I’ve spent a fair bit of time in the past few weeks sending mentoring clients to this tool – I’m amazed how few people know it’s out there. It’s pretty intuitive to use, however as is always the case with...
Read MoreImproving Your AdWords Ads
Today I’m going to take you inside one of my client’s AdWords accounts to show you how to constantly improve your results by looking for underperforming ads & then writing a replacement. I’ll show you how I choose which campaign/group to work on, how to test if the ads are significantly different (is one likely to outperform the other over time) and how to create a new...
Read MoreSetting Up A Google Account – Video
If you want to use Google AdWords or Analytics, you’re going to need a Google Account. Now this doesn’t mean that you have to sign up for yet another email address, nor do you have to pay any money. You just need to register your current email address with Google & choose a password to be able to log into their services. Here’s a short video that shows just how easy it is...
Read MoreAdWords – Campaign Settings
This quick 6 minute video will walk you through the campaign settings screen of your Google AdWords account. There are a few small things you can do that will have a big impact on the effectiveness of your account. Start off on the right foot & all will go well. You’ve save money & get better results quicker. Click the image below to open the video on a new...
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