Incentive Your Staff – the right way…
How do you incentive your staff, workers, outsourcers? Check out Dan Pink’s fantastic TED talk & you might find you’ve been going about it completely the wrong...
Read MoreDon't be a Weasel
The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head! As you may already know how much I don’t like GoDaddy & am not a fan of their practices… which is why I cancelled all of my domains with them...
Read MoreHow to (Quickly) Move Keywords between AdGroups
It’s been a while since I did an AdWords video, so today I want to show you a hugely powerful tool – AdWords Editor (if you don’t have it, please download & install it today) In this video I’ll show you how to move a number of keywords from one AdGroup to another (they happen to be in the same campaign, but don’t need to be). You’ll see that by using this...
Read MoreVideo killed the media star
Some stunning results from eMarketer this week on the effectiveness of video advertising. Personally I’m taking these results with a large pinch of salt – I think it’s carefully worded to make the numbers look good (no, really!). And these obviously aren’t the sort of percentages that apply to all viewers of a single Ad – but still, compelling data. And did you know...
Read MoreSplit Testing Your AdWords Ads
This short video shows you how to use SplitTester.com and will give you some ideas on how to split test or AB test your Ads. Remember: you should always have at least 2 ads running for every single AdGroup in your account. It’s the only way you’re going to be able to improve the Click Thru Rates (CTR%) for each group. Once you’ve got a clear winner, delete the loser & write...
Read MoreA great talk (off topic)
This has absolutely nothing to do with AdWords & Analytics. It’s a great video from this year’s TED Talks – John Doerr, of KPCB, talks (passionately!) about green energy, the climite crisis & what we might do… Â and if green isn’t your thing & you want something more tech – you really, really want to watch this talk. Absolutely amazing demo...
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