How do you incentive your staff, workers, outsourcers?
Check out Dan Pink’s fantastic TED talk & you might find you’ve been going about it completely the wrong way…
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From the category archives:
videos
The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head!
As you may already know how much I don’t like GoDaddy & am not a fan [...]
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It’s been a while since I did an AdWords video, so today I want to show you a hugely powerful tool – AdWords Editor (if you don’t have it, please download & install it today)
In this video I’ll show you how to move a number of keywords from one AdGroup to another (they happen to [...]
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Some stunning results from eMarketer this week on the effectiveness of video advertising.
Personally I’m taking these results with a large pinch of salt – I think it’s carefully worded to make the numbers look good (no, really!). And these obviously aren’t the sort of percentages that apply to all viewers of a single Ad – [...]
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This short video shows you how to use SplitTester.com and will give you some ideas on how to split test or AB test your Ads.
Remember: you should always have at least 2 ads running for every single AdGroup in your account. It’s the only way you’re going to be able to improve the Click Thru [...]
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This has absolutely nothing to do with AdWords & Analytics.
It’s a great video from this year’s TED Talks – John Doerr, of KPCB, talks (passionately!) about green energy, the climite crisis & what we might do…
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and if green isn’t your thing & you want something more tech – you really, really want to watch [...]
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It’s coming in just a few more days to a Google Analytics account near you… the new, easier to use, feature-packed, customizable analytics tool from the big G.
With what looks to be a Google Finance type graph, dashboards that you can customize (clients will love this!) and, at last, emailable reports just like AdWords – [...]
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The Inside AdWords team just launched version 3.5 of the incredibly useful AdWords Editor. I highly recommend a trip over the the Editor site to download it today.
I’ve spent a fair bit of time in the past few weeks sending mentoring clients to this tool – I’m amazed how few people know it’s out there.
It’s [...]
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Today’s video is a quick tour of the main screen you’ll see when you log into your GA account.
I’ve gone into quite a bit of detail on the date range selector & the different ways that you can change & choose dates.
Fast Loading Video: Quick Tour of Google Analytics
Full Size Video: Quick Tour of Google [...]
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Today’s video is a quick look (4 mins) at the Settings screen of Google Analytics.
We’ll walk though the three main areas:
The Website Profiles – why you might want more than one
The Access Manager – how to add a user
The Filter Manager – just pointing it out for now, more on this in later videos
Fast loading [...]
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