How to add Negative Placements
Reading the news this morning I was surprised to see an ad for The Age on, you guessed it, The Age! Clearly someone at Fairfax doesn’t understand how to control where their ads do & don’t show on Google’s Display Network. And they’re not alone. So if the phrase “negative placements” means nothing to you, read on… The sites on which your Display ads...
Read MoreAdWords Topic Targeting
Google has just rolled out the long-awaited ‘topic targeting’ in the Google Display Network (GDN). If you’re running GDN campaigns, this is a great way to get massive extra reach – however it is to be used with caution. It’ll work best with offers that have wide appeal & for advertisers more interested in brand awareness than in strict ROI targets… in other...
Read MoreNew AdWords Location Targeting Options
Google has just added some very useful advanced features to AdWords Location Targeting. In your campaign settings, look for ‘advanced location options’ Targeting Method This allows you to refine who will see your ads, let’s run through an example If you’re a beauty salon in Melbourne & only want to advertise to people that are actually in the immediate area –...
Read MoreNew Impression Share Stats Available
No mention of this yet on Google’s Blog, but we’re seeing new stats for Impression Share now available inside all client accounts (both those linked to an MCC account & those not). This includes IS% for Display Network ads (text & image) as well as category targeting & – super awesome – our new Click to Call only campaigns! This is a huge advance…...
Read MoreHow to use the Google Keyword Tool
A long post today that shows you step-by-step how to use the Google Keyword Tool. Enjoy. Open the Keyword Tool (just google ‘keyword tool’ & click the first link) Start by adding a single word – in this case ‘gardening’. You can enter a short list here, it’s up to you. Clicking search brings up the initial results change the columns &...
Read MoreChanges to AdWords URLs
Google is due to make some changes to the Display URLs (great article by Chris Crum at http://www.webpronews.com/topnews/2011/01/11/google-changes-display-urls-for-adwords-ads) They’re going to force all Display URLs (the 4th line of your AdWords Ad) to show in lowercase, regardless of how you have it set in your account. I think this is a bad move. Google says it’s based on lots of...
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