split testing

What's Your Website Strategy

Posted by on May 26, 2009 in adwords, conversion, more customers, split testing | 0 comments

If your trying to sell to clients on your website, this may be too obvious for you – hopefully it will help regardless… Would you go out on a first date & towards the end of the main course ask your date to marry you? on that very first meeting? Probably (hopefully) not! Likewise asking for a sale on someone’s first visit to your website probably won’t work either. If...

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Upcoming Google Policy Change – Display URL

Posted by on Jan 28, 2009 in adwords, domain names, split testing | 0 comments

The always excellent Brad Geddes has just blogged about an email he’s received from Google (he gets advanced notice of some changes as he’s a seminar leader for them) Policy Change: Only one display URL per ad group permitted Starting February 24, each ad group in an AdWords account will only be allowed to contain ads that have the same display URL. It won’t be possible to create...

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Common AdWords Mistakes

Posted by on Jan 27, 2009 in adwords, adwords_editor, how to lose customers, split testing, useful tools | 3 comments

Common AdWords Mistakes Over the coming weeks, I’ll be expanding on this list & telling you how to solve every one – it’s part of a new free product we’re putting together. Have we left any out? Did you make any other mistakes when you first started using AdWords? Bidding too High Only using 1 Campaign Only using 1 AdGroup Bidding too Low Too Few Keywords Too many...

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A good job for the first day of the month

Posted by on Oct 1, 2007 in adwords, Google, split testing | 0 comments

What can you do each month to improve your AdWords account? If you do nothing else AdWords-related today, just quickly log into your account and write a new headline for your ‘losing’ Ads. That is the Ads in each group that aren’t doing as well. Hopefully you already have 2 Ads running for every single one of your AdGroups (you do right?). This is called split testing or AB...

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How to improve really great AdWords Ads

Posted by on Jul 5, 2007 in adwords, Google, split testing | 0 comments

Problem: You’ve got Ads with realy high CTR% You’ve been split testing your Google Ads for a few months… haven’t you? Of course you have – you’re a smart marketer & wouldn’t dream of having just one Ad running for any of your AdGroups. Good, just making sure. So… you’ve been split testing… and you’ve worked your way up to a...

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