seo

Create a Minisite for Your Business

Posted by in business, conversion, domain names, Google, landing pages, more customers, seo | 62 comments

Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you: Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special offer that you wish to keep separate from the main site (eg discounts, added...

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User Ratings + Google Maps

Posted by in Google, seo | 0 comments

Making sure your business has good reviews is now more important than ever as there’s now an option on Google Maps to “narrow results by user rating” Over time it’s very likely that more & more Google users will choose this option to refine their search results – so the sooner you can gain some 4 and 5 star reviews from your clients the better. Just ask them to...

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Google Local gets even better

Posted by in business, more customers, seo | 0 comments

It had to happen!Yellow Pages has been terrible for a long time, but Google hasn’t been great at finding those local search results. Well that’s about to change… Google will now ask you for a location the first time you search for a local service – it will also ask if you want that location remembered (default is yes). What does this mean for us? For us as Google users it...

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Using Article Sites for Reputation Management

Posted by in reputation management, seo | 0 comments

Michael Gray has an excellent post on Search Engine Land about the use of article sites & their influence on SERPs You’ve probably seen or heard SEOs talking about the benefits of writing dozens (or hundreds) of articles & placing them around the web on sites like ezinearticles & buzzle.com – is it worth the time & effort? The answer appears to be – it depends on...

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Do you need to know SEO for AdWords?

Posted by in Google, more customers, seo | 57 comments

If you’re already using AdWords then you probably know that the Quality Score feature has a lot to do with the Landing Page that you take your visitors to. In fact your whole website is being judged by Google for its relevance to your potential users. Which really means that if you want to keep your AdWords costs as low as possible you need to read up on SEO best practices. Yep it used to...

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