Using Google Image Ads – A Quick Guide
A mentoring client just asked for some guidelines on using Google Image Ads – here’s some of what I had to say – it might help you get your first Image Ad Campaign up & running… How to use Google Image Ads Setup a new campaign, set to ‘content network only’, use CPC bidding. Create a number of AdGroups, each with 2-10 keywords (use the “wonder...
Read MoreDon't be a Weasel
The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head! As you may already know how much I don’t like GoDaddy & am not a fan of their practices… which is why I cancelled all of my domains with them...
Read MoreLooking for a New Book?
A friend just asked for my top 10 ‘must read’ books – I thought I’d share: 1. purple cow – seth godin 2. meatball sundae – seth godin 3. the star principle – richard koch 4. the 80/20 principle – richard koch 5. cashflow quadrant – robert kiyosaki 6. re-imagine – tom peters 7. getting everything you can out of all you’ve got...
Read More3 ways to structure your AdWords account
One of the questions I often get asked by marketers new to AdWords is how to structure their account properly – there just seem to be so many choices.. what’s the best way? Here are a few ideas to get you started. #1 create a new campaign for every country you want to advertise in. If you sell a digital product in, say, Australia, NZ, UK, USA & Canada, the only way to get...
Read MoreResearching your Target Market
As regular readers will know, I’m not a fan of creating a product and then trying to squeeze it into a market. Far better to find a starving market and create your product for it. To that end, here’s a few ideas that might help you find a market to sell to. See what people wish for … If enough people are wanting to do/have/be something, there’s a market there People also...
Read MoreWhy start with Google AdWords
A lot of people have been asking me recently why I’m such a fan of Google AdWords. They want to know if they should use Yellow Pages, or Sensis, big search engines like Yahoo! or little ones like Kanoodle. My answer is almost always to start with AdWords. Why? Because I’m a huge fan of the 80/20 rule. Start with the 20% of effort that will give you 80% of the result. Then, once...
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