From the category archives:
A mentoring client just asked for some guidelines on using Google Image Ads – here’s some of what I had to say – it might help you get your first Image Ad Campaign up & running…
How to use Google Image Ads
Setup a new campaign, set to ‘content network only’, use CPC bidding.
Create a number of [...]
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The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head!
As you may already know how much I don’t like GoDaddy & am not a fan [...]
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A friend just asked for my top 10 ‘must read’ books – I thought I’d share:
1. purple cow – seth godin
2. meatball sundae – seth godin
3. the star principle – richard koch
4. the 80/20 principle – richard koch
5. cashflow quadrant – robert kiyosaki
6. re-imagine – tom peters
7. getting everything you can out of all you’ve [...]
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One of the questions I often get asked by marketers new to AdWords is how to structure their account properly – there just seem to be so many choices.. what’s the best way? Here are a few ideas to get you started.
#1 create a new campaign for every country you want to advertise in. If [...]
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As regular readers will know, I’m not a fan of creating a product and then trying to squeeze it into a market. Far better to find a starving market and create your product for it.
To that end, here’s a few ideas that might help you find a market to sell to.
See what people wish for [...]
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A lot of people have been asking me recently why I’m such a fan of Google AdWords. They want to know if they should use Yellow Pages, or Sensis, big search engines like Yahoo! or little ones like Kanoodle.
My answer is almost always to start with AdWords. Why? Because I’m a huge fan of the [...]
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Steve from Kudzu sends us to the Wall Street Journal for an article on elance & rentacoder.
It gives some great examples on just how easy it is to use these days & has this interesting quote from Fabio Rosati, CEO of Elance
We’re just coming out of the early adopter phase. We’re starting to see more and [...]
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You have Key Performance Indicators (KPIs) for the rest of your business, but what about your website?
By spending as little as 5 minutes a week, you can track some key areas of your site that will give you clues & insight into the minds of your visitors. That means you can get better and better [...]
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Do you have a Google Account?
If you’re going to use Google AdWords or Analytics, you’ll need a Google Account.
This does not mean that you have to get yet another email address or pay Google any money, just go to
https://www.google.com/accounts/NewAccount
Enter your current email address, pick a password (Google even tells you how good the password is), [...]
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If you haven’t already tried elance or rentacoder you need to go & take a look.
For as little as $5/hr you can get some really amazing people to do much of the work you need. These guys and girls are from all over the world, some are students, some work full time – almost all [...]
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