Enhanced Campaigns are coming
Yesterday Google announced a new feature called Enhanced Campaigns. In essence, this allows you to create one monster campaign, and then make bid adjustments based upon various criteria based on your prospects’ device, location (probably), and time of day (which we can already do). In other words, you can have one campaign, set your bids for desktops and then do a bid...
Read MoreGoogle AdWords Bid Simulator
In it’s quest to continually make the bidding process more transparent, Google is rolling out a new tool – Bid Simulator. Look for a little icon next to the keywords in your account & give it a click (you’ll only see it for keywords that have a decent amount of traffic & clicks) (more help from google here) Now you see what will happen if you change your bids & get...
Read MoreDoes Google Trust Your Ads?
If you’ve been running Google ads for a while, you know that Quality is vital. And your Quality Score (QS) depends heavily on your click thru rates (CTR) & to some extent on your Landing Pages. BUT – do you realise just how much is dependent on how much Google trusts you? Here’s a real life example: Background: Brand new client – ads have been running for a week now....
Read MoreWhat's My Quality Score?
After all the recent Quality Score changes in Google AdWords you’d be forgiven for wondering why it’s such a tedious process to find out what the Quality Score for eaach keyword actually is. You have to go all the way into each separate AdGroup & then hover your mouse over the little magnifying glass for every single keyword you want to check. Well not any more. As of today,...
Read MoreMore AdWords Quality Score changes on the way
News of some more changes Quality Score changes on their way: Inside AdWords Blog What does this mean for you? High Quality & Relevance will be even more important than before. You need to check your Quality Score ratings & maybe deleted any Keywords that don’t get at least 7/10. (maybe even higher). High Quality means you can leapfrog over Ads paying more money than you! Quality...
Read MoreQuality Score Changes
As you probably already know, Google is making a number of changes to the way it calculates the Quality Score (QS) for each of your AdWords keywords. Here’s a look at one of the latest changes… The biggest change here is the missing ‘minimum bid’ data. No longer will you see 5c or 3c or 13c next to your keyword. Another change (coming very soon) is the introduction of...
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