Great Tactical Press Ad
Every now & again it’s great to look outside the fishbowl that is Internet Marketing & Google AdWords and see what other media are doing. Here’s a fantastic example of a tactical press ad from yesterday’s Daily Telegraph by Veet
Read MoreHow to use Google's Content Network
The Google Content Network The Search Network (google.com.au, google.com) & the partner network (ask.com, aol etc) get most of the airtime in the SEM game. But there’s a third network that you ned to master to get the most out of your pay per click advertising: The Google Content Network Rather than showing text ads next to the search results, for example on google.com.au, the content...
Read MoreDo you know of any great Blogs?
This is a wonderful idea by Chuck Check out his site & be sure to link/comment if you know of a great blog with great content, that needs more readers. Thanks! Mike
Read MoreAdWords Changes you MUST make
Google AdWords changed the metrics they show over the weekend. It’s now possible to see the traffic from Google & the traffic from Google’s search partners (until now these were always lumped together) Take a look at the results below – I think you’ll find them very insightful… First, you’ll need to choose the metrics to display. Find the drop down box at...
Read MoreHow much should you spend on AdWords?
That’s the question we get asked all the time! Want to know the answer… whatever you want to. There’s a great post over at Lunametrics about Starting Small with your PPC marketing – and for many clients that’s the key. Start with what you can afford. Test the waters. Then increase your budget once you can see some results. Google has some great tools behind the...
Read MoreGoogle AdWords – A Change in Display Tactics
Nothing about this on Inside AdWords yet, but it looks like Google are testing new ideas for AdWords. I have text links set NOT to underline on my browser (I just think it looks neater) but as of an hour ago Google are underlining the search keywords in the AdWords results. Note, they’re not making any changes to the SEO (left side, organic) search results, only AdWords results. This is an...
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