From the category archives:
Nothing about this on Inside AdWords yet, but it looks like Google are testing new ideas for AdWords.
I have text links set NOT to underline on my browser (I just think it looks neater) but as of an hour ago Google are underlining the search keywords in the AdWords results. Note, they’re not making any [...]
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If you’re already using AdWords then you probably know that the Quality Score feature has a lot to do with the Landing Page that you take your visitors to. In fact your whole website is being judged by Google for its relevance to your potential users.
Which really means that if you want to keep your [...]
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Yes this is a whinge, but it’s also a lesson on how not to treat your customers.
If you provide an online application process (like NAB do for corporate credit cards) please don’t call your potential customer (more than a week later) & say “congratulations, you’re approved for that card – I’m going to email you [...]
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Google AdWords has just launched a new wrinkle to its system & it’s called Automatic Keyword Matching.
Basically, Google will look at the keywords you’re bidding on, the Ads you’ve written & of course the Landing Pages you send people to. Then for a “short period of time” (hours? days? who knows!) it will have a [...]
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First it was radio, then print, now Google will let you buy Ads on TV via the AdWords interface (for US advertisers only).
Don’t have a commercial ready to go? Not a problem, as they did with radio they’ll point you in the right direction to get one created & (for a limited time only) will [...]
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If you’ve been using Google AdWwords for more than a few days, you probably understand that changing the maximum bid price that you’re prepared to pay will change the position your Ad will show in.
All things being equal (which they never are, but let’s assume that for now) if you bid more, your Ad will [...]
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So you’re buying clicks, and having some success… But are you still obsessing about the cost of attracting each individual visitor?
The great marketers don’t go for a one-time sale they know the big money is made on the back end – that is, what happens after the initial sale.
If you know that you can get [...]
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