From the category archives:
Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you:
Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special [...]
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I’m not in the habit of quoting other writers in entirety, but Seth Godin’s post a few days ago deserves to be seen again (& again & again).
If this strikes a chord with you (or if you disagree) then you might want to read Chris Anderson’s brilliant new book ‘Free!’
Remember – ot’s not want you [...]
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It had to happen!Yellow Pages has been terrible for a long time, but Google hasn’t been great at finding those local search results. Well that’s about to change…
Google will now ask you for a location the first time you search for a local service – it will also ask if you want that location remembered [...]
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If your trying to sell to clients on your website, this may be too obvious for you – hopefully it will help regardless…
Would you go out on a first date & towards the end of the main course ask your date to marry you? on that very first meeting?
Probably (hopefully) not!
Likewise asking for a sale [...]
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Ad Copy is a vital part of the PPC game.
You can have the best keywords, carefully chosen & broken down into small, distinct themes…
But if the Ads that you show the searchers of those keywords don’t grab them & compell them to click – you’re wasting a lot of time & leaving a lot of [...]
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Every now & again it’s great to look outside the fishbowl that is Internet Marketing & Google AdWords and see what other media are doing.
Here’s a fantastic example of a tactical press ad from yesterday’s Daily Telegraph by Veet
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The Google Content Network
The Search Network (google.com.au, google.com) & the partner network (ask.com, aol etc) get most of the airtime in the SEM game. But there’s a third network that you ned to master to get the most out of your pay per click advertising: The Google Content Network
Rather than showing text ads next to [...]
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This is a wonderful idea by Chuck
Check out his site & be sure to link/comment if you know of a great blog with great content, that needs more readers.
Thanks! Mike
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Google AdWords changed the metrics they show over the weekend. It’s now possible to see the traffic from Google & the traffic from Google’s search partners (until now these were always lumped together)
Take a look at the results below – I think you’ll find them very insightful…
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That’s the question we get asked all the time! Want to know the answer… whatever you want to.
There’s a great post over at Lunametrics about Starting Small with your PPC marketing – and for many clients that’s the key. Start with what you can afford. Test the waters. Then increase your budget once you can [...]
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