Google+ and how it affects your business
What’s all the Plus about? (part 1) First up, I’m going to assume that the words Google and Plus have come up on your radar…unless you’ve been living on a deserted island, sans internet, in which case this will be all new and exciting! But like many, are you wondering what all the fuss is about? After all, isn’t it just Google’s answer to Facebook? In some ways yes, but in a lot of...
Read MoreAdWords Topic Targeting
Google has just rolled out the long-awaited ‘topic targeting’ in the Google Display Network (GDN). If you’re running GDN campaigns, this is a great way to get massive extra reach – however it is to be used with caution. It’ll work best with offers that have wide appeal & for advertisers more interested in brand awareness than in strict ROI targets… in other...
Read MoreCreate a Minisite for Your Business
Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you: Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special offer that you wish to keep separate from the main site (eg discounts, added...
Read MoreYou Want Me To Pay For That… Already?
I’m not in the habit of quoting other writers in entirety, but Seth Godin’s post a few days ago deserves to be seen again (& again & again). If this strikes a chord with you (or if you disagree) then you might want to read Chris Anderson’s brilliant new book ‘Free!’ Remember – ot’s not want you want the market to do that’s important (to...
Read MoreGoogle Local gets even better
It had to happen!Yellow Pages has been terrible for a long time, but Google hasn’t been great at finding those local search results. Well that’s about to change… Google will now ask you for a location the first time you search for a local service – it will also ask if you want that location remembered (default is yes). What does this mean for us? For us as Google users it...
Read MoreWhat's Your Website Strategy
If your trying to sell to clients on your website, this may be too obvious for you – hopefully it will help regardless… Would you go out on a first date & towards the end of the main course ask your date to marry you? on that very first meeting? Probably (hopefully) not! Likewise asking for a sale on someone’s first visit to your website probably won’t work either. If...
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