From the category archives:
I’m not in the habit of quoting other writers in entirety, but Seth Godin’s post a few days ago deserves to be seen again (& again & again).
If this strikes a chord with you (or if you disagree) then you might want to read Chris Anderson’s brilliant new book ‘Free!’
Remember – ot’s not want you [...]
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It had to happen!Yellow Pages has been terrible for a long time, but Google hasn’t been great at finding those local search results. Well that’s about to change…
Google will now ask you for a location the first time you search for a local service – it will also ask if you want that location remembered [...]
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If your trying to sell to clients on your website, this may be too obvious for you – hopefully it will help regardless…
Would you go out on a first date & towards the end of the main course ask your date to marry you? on that very first meeting?
Probably (hopefully) not!
Likewise asking for a sale [...]
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Ad Copy is a vital part of the PPC game.
You can have the best keywords, carefully chosen & broken down into small, distinct themes…
But if the Ads that you show the searchers of those keywords don’t grab them & compell them to click – you’re wasting a lot of time & leaving a lot of [...]
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Every now & again it’s great to look outside the fishbowl that is Internet Marketing & Google AdWords and see what other media are doing.
Here’s a fantastic example of a tactical press ad from yesterday’s Daily Telegraph by Veet
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The Google Content Network
The Search Network (google.com.au, google.com) & the partner network (ask.com, aol etc) get most of the airtime in the SEM game. But there’s a third network that you ned to master to get the most out of your pay per click advertising: The Google Content Network
Rather than showing text ads next to [...]
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This is a wonderful idea by Chuck
Check out his site & be sure to link/comment if you know of a great blog with great content, that needs more readers.
Thanks! Mike
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Google AdWords changed the metrics they show over the weekend. It’s now possible to see the traffic from Google & the traffic from Google’s search partners (until now these were always lumped together)
Take a look at the results below – I think you’ll find them very insightful…
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That’s the question we get asked all the time! Want to know the answer… whatever you want to.
There’s a great post over at Lunametrics about Starting Small with your PPC marketing – and for many clients that’s the key. Start with what you can afford. Test the waters. Then increase your budget once you can [...]
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Nothing about this on Inside AdWords yet, but it looks like Google are testing new ideas for AdWords.
I have text links set NOT to underline on my browser (I just think it looks neater) but as of an hour ago Google are underlining the search keywords in the AdWords results. Note, they’re not making any [...]
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