landing pages

Create a Minisite for Your Business

Posted by on Apr 30, 2010 in business, conversion, domain names, Google, landing pages, more customers, seo | 5 comments

Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you: Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special offer that you wish to keep separate from the main site (eg discounts, added...

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Is Your Landing Page Broken?

Posted by on Jul 24, 2008 in adwords, analytics, design, landing pages | 0 comments

I’ve been researching keywords for a new client today & discovered that the Google Keyword Tool thinks I’ll need to pay $10.21 for the broad match ‘free credit check’. From this we can tell that a decent, benefit-driven Ad highly relevant to that keyword & a decent Landing Page will probably cost about $3-4 per click at the top of the page. And yet 2 of the top 5...

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Some Landing Page Help From The Pros

Posted by on Jul 15, 2008 in copy, how to lose customers, landing pages | 0 comments

It’s a wonderful thing. More & more businesses are becoming aware of how important their Landing Pages are. Regardless of how someone found your site (ppc, email etc) that first impression on your Landing Page will have a massive effect on your conversion rate. So two excellent resources today that I highly recommend – each will take you about 1-2 minutes to read & could make...

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