From the category archives:
Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you:
Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special [...]
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I’ve been researching keywords for a new client today & discovered that the Google Keyword Tool thinks I’ll need to pay $10.21 for the broad match ‘free credit check’.
From this we can tell that a decent, benefit-driven Ad highly relevant to that keyword & a decent Landing Page will probably cost about $3-4 per [...]
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It’s a wonderful thing. More & more businesses are becoming aware of how important their Landing Pages are. Regardless of how someone found your site (ppc, email etc) that first impression on your Landing Page will have a massive effect on your conversion rate.
So two excellent resources today that I highly recommend – each will [...]
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