Are you This hard to get hold of?
Why do companies spend hundreds of thousands on great PR, advertising & building buzz to drive you to their website, only to completely mess up the last hurdle? Springwise had a feature about a great new site www.adperk.com. So I went to have a look & decided to request a media pack – this looks perfect for a side project we’re working on. Now, I should admit that we...
Read MoreTransferring Domains Away FROM GoDaddy – or trying to…
 If you’ve been online for more than a year or two, you’ve probably registered a .com domain with GoDaddy. And why not! As long as you don’t get sucked in to the gazillion options on the way to the checkout it’s hard to find a cheaper registrar or indeed one as quick and easy to setup. However, if you’ve been around online awhile, you’ve probably also heard...
Read MoreMore useful tools – Browsrcamp
Not directly related to AdWords or Analytics today, but a very useful tool for those of us who don’t yet own a Mac. The number of visitors to your website not using Internet Explorer (IE) is growing daily. If you’re site is like most, you’ll have 10-20% using Firefox and another 5-10% using Safari – the browser that Macs use. Why does this matter to you? If your site...
Read MoreRandom musings on (yet more) corporate stupidity
You don’t have millions to spend building a brand with traditional media. You want action, direct response, more customers and to let the brand build over time as more & more people know about you. Care about you. So what can we learn from the guys at the big end of town? Yet again, it seems they insist on giving us lessons in what not to do. I’m sure you’ve seen the very...
Read MoreJetStar – More Corporate Website Stupidity
There’s a Tiger coming to Melbourne – not a Richmond player – the airline. And it seems to have incumbent cheapie JetStar a little worried. So much so, that they just announced their ‘take a friend for $3′ deal But the experience of trying to book that ticket was so bad that I wanted to show it to you as a small case study in how the big boys so often get it wrong...
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