Don't be a Weasel
The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head! As you may already know how much I don’t like GoDaddy & am not a fan of their practices… which is why I cancelled all of my domains with them...
Read MoreCommon AdWords Mistakes
Common AdWords Mistakes Over the coming weeks, I’ll be expanding on this list & telling you how to solve every one – it’s part of a new free product we’re putting together. Have we left any out? Did you make any other mistakes when you first started using AdWords? Bidding too High Only using 1 Campaign Only using 1 AdGroup Bidding too Low Too Few Keywords Too many...
Read MoreTwo Ways to Sell Business Cards (or not)
I’m an idiot. I tend to leave things to the last minute. So it should come as no surprise that I’m getting on a plane to speak in Fiji tomorrow & don’t have any business cards to take with me to the conference! Told you – idiot! So I do what any normal Aussie does in this situation: call in a favour & jump on Google. The favour was to an excellent graphic...
Read MoreAnother reason NOT to use GoDaddy
Regulare readers will know that I’m not the first to jump up & down to recommend GoDaddy – quite the opposite. Just in case you were still considering using them, here’s Ian’s tale of woe & woeful mismanagement Take a peak around his site while you’re there – some excellent...
Read MoreSome Landing Page Help From The Pros
It’s a wonderful thing. More & more businesses are becoming aware of how important their Landing Pages are. Regardless of how someone found your site (ppc, email etc) that first impression on your Landing Page will have a massive effect on your conversion rate. So two excellent resources today that I highly recommend – each will take you about 1-2 minutes to read & could make...
Read More(yet) More Corporate stupidity from NAB
Yes this is a whinge, but it’s also a lesson on how not to treat your customers. If you provide an online application process (like NAB do for corporate credit cards) please don’t call your potential customer (more than a week later) & say “congratulations, you’re approved for that card – I’m going to email you a form to complete & sign so we can send...
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