From the category archives:
The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head!
As you may already know how much I don’t like GoDaddy & am not a fan [...]
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Common AdWords Mistakes
Over the coming weeks, I’ll be expanding on this list & telling you how to solve every one – it’s part of a new free product we’re putting together.
Have we left any out? Did you make any other mistakes when you first started using AdWords?
Bidding too High
Only using 1 Campaign
Only using 1 AdGroup
Bidding [...]
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I’m an idiot. I tend to leave things to the last minute. So it should come as no surprise that I’m getting on a plane to speak in Fiji tomorrow & don’t have any business cards to take with me to the conference! Told you – idiot!
So I do what any normal Aussie does in [...]
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Regulare readers will know that I’m not the first to jump up & down to recommend GoDaddy – quite the opposite.
Just in case you were still considering using them, here’s Ian’s tale of woe & woeful mismanagement
Take a peak around his site while you’re there – some excellent info
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It’s a wonderful thing. More & more businesses are becoming aware of how important their Landing Pages are. Regardless of how someone found your site (ppc, email etc) that first impression on your Landing Page will have a massive effect on your conversion rate.
So two excellent resources today that I highly recommend – each will [...]
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Yes this is a whinge, but it’s also a lesson on how not to treat your customers.
If you provide an online application process (like NAB do for corporate credit cards) please don’t call your potential customer (more than a week later) & say “congratulations, you’re approved for that card – I’m going to email you [...]
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Why do companies spend hundreds of thousands on great PR, advertising & building buzz to drive you to their website, only to completely mess up the last hurdle?
Springwise had a feature about a great new site www.adperk.com. So I went to have a look & decided to request a media pack – this looks perfect [...]
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If you’ve been online for more than a year or two, you’ve probably registered a .com domain with GoDaddy. And why not! As long as you don’t get sucked in to the gazillion options on the way to the checkout it’s hard to find a cheaper registrar or indeed one as quick and easy to [...]
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Not directly related to AdWords or Analytics today, but a very useful tool for those of us who don’t yet own a Mac.
The number of visitors to your website not using Internet Explorer (IE) is growing daily. If you’re site is like most, you’ll have 10-20% using Firefox and another 5-10% using Safari – the [...]
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You don’t have millions to spend building a brand with traditional media. You want action, direct response, more customers and to let the brand build over time as more & more people know about you. Care about you.
So what can we learn from the guys at the big end of town? Yet again, it seems [...]
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