Advanced Google Analytics
Two links for you today. Firstly this post by Justin is absolute genius. (It’s worth reading all 4 parts to the series) In short: use ecommerce reports in GA to track lead generation – not just online sales. Why? much deeper insights using more detailed data. Brilliant idea. Now follow that up with this detailed post by Michael over at ROI Revolution – which gives us 5 ways to...
Read MoreDoes Google Trust Your Ads?
If you’ve been running Google ads for a while, you know that Quality is vital. And your Quality Score (QS) depends heavily on your click thru rates (CTR) & to some extent on your Landing Pages. BUT – do you realise just how much is dependent on how much Google trusts you? Here’s a real life example: Background: Brand new client – ads have been running for a week now....
Read MoreClickTale Review
ClickTale rocks! If you have a form on your website – a form that makes you money by bringing in leads or generating sales, then you’re going to want to trial this wonderful piece of software. We’ve just started using on a client site with 25,000 pageviews/week – most of which revolve around a fairly complicated form. So I’ll update you soon with the full review, for...
Read MoreDon't be a Weasel
The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head! As you may already know how much I don’t like GoDaddy & am not a fan of their practices… which is why I cancelled all of my domains with them...
Read MoreGoogle Analytics MindMap
A memory jogger. If you’re still undecided as to whether you need an Analytics package or not… think again, you do! Google Analytics is simple to set up, it’s free & will give you amazing insight into your website & how your visitors use it. This mindmap will help you remember all the parts of the process & our video series (coming soon) will show you exactly how to...
Read MoreGMail voice & video chat now available
If you use gmail you’ve probably already seen this new feature – if not, take a peek at http://gmailblog.blogspot.com/2008/11/say-hello-to-gmail-voice-and-video-chat.html or just download it from http://mail.google.com/videochat Now if only they would take on the likes of gotomeeting or...
Read More
[starrating]
