First Australian Google AdWords Certified Partner
Following on from news this week from our good friends at Rocket Clicks & Redfly Marketing, we’re delighted & humbled to announce that WebSavvy is the first Australian company to be awarded the coveted title of Google AdWords Certified Partner What does this mean for you dear reader? Well, the new exams that have to be passed test more than theoretical knowledge… they test...
Read MoreCreate a Minisite for Your Business
Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you: Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special offer that you wish to keep separate from the main site (eg discounts, added...
Read MoreAre You Going to Fast Web Formula 2?
James Schramko‘s excellent Fast Web Formula is now in it’s second year. I highly recommend going – there’s a great lineup of speakers: Ed Dale John Carlton Kenny Goodman the guys from Flippa.com me and many many more… I’ll be revealing some cutting edge AdWords Strategies & some very cool new ideas. James is one of the Internet’s good guys,...
Read MoreFantastic improvements to Google Analytics
Analytics has long been a great tool for small business. Not only does it give you the power to see what’s happening on your website, but it’s 100% free. We all know that you can’t manage what you don’t measure – so Analytics (or some sort of stats package) is vital if you want to improve your website over time. Well it just got a lot easier to do so Google have just...
Read MoreGoogle AdWords Bid Simulator
In it’s quest to continually make the bidding process more transparent, Google is rolling out a new tool – Bid Simulator. Look for a little icon next to the keywords in your account & give it a click (you’ll only see it for keywords that have a decent amount of traffic & clicks) (more help from google here) Now you see what will happen if you change your bids & get...
Read MoreUser Ratings + Google Maps
Making sure your business has good reviews is now more important than ever as there’s now an option on Google Maps to “narrow results by user rating” Over time it’s very likely that more & more Google users will choose this option to refine their search results – so the sooner you can gain some 4 and 5 star reviews from your clients the better. Just ask them to...
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