Google Quality Guidelines
Google has recently updated it’s guidelines for what equals a ‘high quality’ page. This list makes for interesting reading… * Would you trust the information presented in this article? * Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? * Does the site have duplicate, overlapping, or redundant articles...
Read MoreAdWords Conversion Cookies
Yesterday a friend wrote to me asking: “Quick question: If I get a click through from an AdWords campaign that results in a 30 day software trial download. Then 31 days later the person buys… does the conversion get attributed to AdWords (given that I’ve got conversion tracking on the thank you page of my cart)? Now, you may not be selling software, but many people are now using some sort...
Read MoreSmall Business Big Marketing Podcast
What an honour… last week I was invited to speak to Luke & Tim at the Small Business Big Marketing (SBBM) Podcast. It was great fun & you can listen to the whole thing for free at: http://smallbusinessbigmarketing.com/how-to-master-google-adwords-locally/ Go check it out & let me know below if (like Luke) you still have questions you’d love to ask me about AdWords ...
Read MoreAdWords Conversion Cookies
Yesterday a friend wrote to me asking: “Quick question: If I get a click through from an AdWords campaign that results in a 30 day software trial download. Then 31 days later the person buys… does the conversion get attributed to AdWords (given that I’ve got conversion tracking on the thank you page of my cart)? Now, you may not be selling software, but many people are now...
Read MoreHow to Use Re-Marketing with Google AdWords
Remarketing has existed in the online advertising world for a while now. However the feature is fairly new to Google AdWords & still causes a fair bit of confusion among AdWords users. In its simplest form, it’s a way to show ads to people browsing the web – but only to those people who have already visited a particular page on your website. The benefits are improved ROI &...
Read MoreGoogle AdWords Target CPA & Max CPA
Google AdWords has introduced a new way to manage your accounts if you’re using Conversion Optimizer (if you’re not using CO already, you should at least test it on one campaign). You can now choose a Target CPA instead of a Max CPA. So what does this mean and, more importantly, how does this affect you? Max CPA Is how Conversion Optimizer has traditionally worked. You set an amount...
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