From the category archives:
Analytics has long been a great tool for small business. Not only does it give you the power to see what’s happening on your website, but it’s 100% free.
We all know that you can’t manage what you don’t measure – so Analytics (or some sort of stats package) is vital if you want to improve [...]
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In it’s quest to continually make the bidding process more transparent, Google is rolling out a new tool – Bid Simulator.
Look for a little icon next to the keywords in your account & give it a click (you’ll only see it for keywords that have a decent amount of traffic & clicks)
(more help from [...]
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Making sure your business has good reviews is now more important than ever as there’s now an option on Google Maps to “narrow results by user rating”
Over time it’s very likely that more & more Google users will choose this option to refine their search results – so the sooner you can gain some 4 [...]
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Two links for you today.
Firstly this post by Justin is absolute genius. (It’s worth reading all 4 parts to the series)
In short: use ecommerce reports in GA to track lead generation – not just online sales.
Why? much deeper insights using more detailed data. Brilliant idea.
Now follow that up with this detailed post by Michael over [...]
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If you’ve been running Google ads for a while, you know that Quality is vital. And your Quality Score (QS) depends heavily on your click thru rates (CTR) & to some extent on your Landing Pages.
BUT – do you realise just how much is dependent on how much Google trusts you?
Here’s a real life example:
Background: [...]
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ClickTale rocks!
If you have a form on your website – a form that makes you money by bringing in leads or generating sales, then you’re going to want to trial this wonderful piece of software.
We’ve just started using on a client site with 25,000 pageviews/week – most of which revolve around a fairly complicated form.
So [...]
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The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head!
As you may already know how much I don’t like GoDaddy & am not a fan [...]
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A memory jogger. If you’re still undecided as to whether you need an Analytics package or not… think again, you do! Google Analytics is simple to set up, it’s free & will give you amazing insight into your website & how your visitors use it. This mindmap will help you remember all the parts of [...]
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If you use gmail you’ve probably already seen this new feature – if not, take a peek at http://gmailblog.blogspot.com/2008/11/say-hello-to-gmail-voice-and-video-chat.html
or just download it from http://mail.google.com/videochat
Now if only they would take on the likes of gotomeeting or webex….
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Here’s the download link for the new version of AdWords Editor.
Or, if you prefer, just start AdWords Editor on your computer & choose the ‘backup then update’ option when prompted.
Remember you can use this great (free) tool to:
quickly copy entire campaigns (maybe you want separate campaigns for search & content networks, or for different countries)
easily [...]
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