From the category archives:
Remarketing has existed in the online advertising world for a while now. However the feature is fairly new to Google AdWords & still causes a fair bit of confusion among AdWords users.
In its simplest form, it’s a way to show ads to people browsing the web – but only to those people who have already [...]
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Google AdWords has introduced a new way to manage your accounts if you’re using Conversion Optimizer (if you’re not using CO already, you should at least test it on one campaign).
You can now choose a Target CPA instead of a Max CPA. So what does this mean and, more importantly, how does this affect you?
Max [...]
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Following on from news this week from our good friends at Rocket Clicks & Redfly Marketing, we’re delighted & humbled to announce that WebSavvy is the first Australian company to be awarded the coveted title of Google AdWords Certified Partner
What does this mean for you dear reader?
Well, the new exams that have to be passed [...]
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Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you:
Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special [...]
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James Schramko’s excellent Fast Web Formula is now in it’s second year.
I highly recommend going – there’s a great lineup of speakers:
Ed Dale
John Carlton
Kenny Goodman
the guys from Flippa.com
me :)
and many many more…
I’ll be revealing some cutting edge AdWords Strategies & some very cool new ideas.
James is one of the Internet’s good guys, 100% [...]
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Analytics has long been a great tool for small business. Not only does it give you the power to see what’s happening on your website, but it’s 100% free.
We all know that you can’t manage what you don’t measure – so Analytics (or some sort of stats package) is vital if you want to improve [...]
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In it’s quest to continually make the bidding process more transparent, Google is rolling out a new tool – Bid Simulator.
Look for a little icon next to the keywords in your account & give it a click (you’ll only see it for keywords that have a decent amount of traffic & clicks)
(more help from [...]
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Making sure your business has good reviews is now more important than ever as there’s now an option on Google Maps to “narrow results by user rating”
Over time it’s very likely that more & more Google users will choose this option to refine their search results – so the sooner you can gain some 4 [...]
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Two links for you today.
Firstly this post by Justin is absolute genius. (It’s worth reading all 4 parts to the series)
In short: use ecommerce reports in GA to track lead generation – not just online sales.
Why? much deeper insights using more detailed data. Brilliant idea.
Now follow that up with this detailed post by Michael over [...]
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If you’ve been running Google ads for a while, you know that Quality is vital. And your Quality Score (QS) depends heavily on your click thru rates (CTR) & to some extent on your Landing Pages.
BUT – do you realise just how much is dependent on how much Google trusts you?
Here’s a real life example:
Background: [...]
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