How to get a new website for $1000 or less
It pisses me off (really) how many small businesses are being ripped off by website design companies. Companies that are more than willing to take $5-10k for a 6 page site that won’t ever be found online – and when occasionally someone stumbles across it, it won’t DO anything. Websites that are at best pretty, and at worse damaging those businesses. So here for you today is my...
Read MoreIs Your Landing Page Broken?
I’ve been researching keywords for a new client today & discovered that the Google Keyword Tool thinks I’ll need to pay $10.21 for the broad match ‘free credit check’. From this we can tell that a decent, benefit-driven Ad highly relevant to that keyword & a decent Landing Page will probably cost about $3-4 per click at the top of the page. And yet 2 of the top 5...
Read MoreAre you This hard to get hold of?
Why do companies spend hundreds of thousands on great PR, advertising & building buzz to drive you to their website, only to completely mess up the last hurdle? Springwise had a feature about a great new site www.adperk.com. So I went to have a look & decided to request a media pack – this looks perfect for a side project we’re working on. Now, I should admit that we...
Read MoreCan you cope with this much inspiration?
Totally off-topic today – but a reminder of why we’re all in business: because we want to make a difference I don’t like to beg, but I will. Please spend 30 minutes of your life to watch the masterful Bill Strickland speak at TED 2002 You will be inspired, amazed, provoked & yes you may even be compelled to take action Please enjoy the...
Read MoreThe iPhone isn't wonderful
It’s bloody amazing. Yes it took 3 days to crack to be able to use here in Australia (if you need help doing the same, let me know) but man has it been worth it. It’s just such a joy to use. I had lunch today (at the wonderful Corner Store in Richmond – the BLT is amazing) and spent 15 mins chatting with a lovely couple who saw the iPhone & wanted to have a play. It’s...
Read MoreMore useful tools – Browsrcamp
Not directly related to AdWords or Analytics today, but a very useful tool for those of us who don’t yet own a Mac. The number of visitors to your website not using Internet Explorer (IE) is growing daily. If you’re site is like most, you’ll have 10-20% using Firefox and another 5-10% using Safari – the browser that Macs use. Why does this matter to you? If your site...
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