From the category archives:
I’ve been researching keywords for a new client today & discovered that the Google Keyword Tool thinks I’ll need to pay $10.21 for the broad match ‘free credit check’.
From this we can tell that a decent, benefit-driven Ad highly relevant to that keyword & a decent Landing Page will probably cost about $3-4 per [...]
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Why do companies spend hundreds of thousands on great PR, advertising & building buzz to drive you to their website, only to completely mess up the last hurdle?
Springwise had a feature about a great new site www.adperk.com. So I went to have a look & decided to request a media pack – this looks perfect [...]
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Totally off-topic today – but a reminder of why we’re all in business: because we want to make a difference
I don’t like to beg, but I will. Please spend 30 minutes of your life to watch the masterful Bill Strickland speak at TED 2002
You will be inspired, amazed, provoked & yes you may even be [...]
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It’s bloody amazing. Yes it took 3 days to crack to be able to use here in Australia (if you need help doing the same, let me know) but man has it been worth it.
It’s just such a joy to use. I had lunch today (at the wonderful Corner Store in Richmond – the BLT [...]
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Not directly related to AdWords or Analytics today, but a very useful tool for those of us who don’t yet own a Mac.
The number of visitors to your website not using Internet Explorer (IE) is growing daily. If you’re site is like most, you’ll have 10-20% using Firefox and another 5-10% using Safari – the [...]
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Steve from Kudzu sends us to the Wall Street Journal for an article on elance & rentacoder.
It gives some great examples on just how easy it is to use these days & has this interesting quote from Fabio Rosati, CEO of Elance
We’re just coming out of the early adopter phase. We’re starting to see more and [...]
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You’ve probably read a lot about the recent upgrade to Google Analytics.
Hopefully you’re already using it to track the changes you make on your website & ensure that that all important conversion rate gets better and better over time.
So today, here’s a quick look at one of the reports that’s had a makeover, the Goal Funnel [...]
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There’s a Tiger coming to Melbourne – not a Richmond player – the airline. And it seems to have incumbent cheapie JetStar a little worried. So much so, that they just announced their ‘take a friend for $3′ deal
But the experience of trying to book that ticket was so bad that I wanted to show [...]
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Like Seth, I wanted a way to showcase my most popular content. So I display four main categories in the sidebar & link to the five most popular posts under each. It’s quick, easy & there’s no excessive linking.
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