You can have the best keywords, carefully chosen & broken down into small, distinct themes…

But if the Ads that you show the searchers of those keywords don’t grab them & compell them to click – you’re wasting a lot of time & leaving a lot of money on the table

Gloria Dutton at SiteProNews has an excellent post on writing ad copy for two very different audiences, B2B & B2C prospects. It’s well worth a read.

So two excellent resources today that I highly recommend – each will take you about 1-2 minutes to read & could make you thousands of $

GrokDotCom is always excellent. Here Jeff explains 5 keys to increasing conversion on your pages: scent, transparency, specificity, proof & readability:
Link down.

Likewise the ever-informative CopyBlogger. Roberta covers the first 7 reasons why many big businesses fail with their email campaigns:
http://www.copyblogger.com/how-crappy-landing-pages-kill-email-campaigns/

Have you tested a new Landing Page recently?

You’ve probably heard that ‘the headline is 80% of the ad’
In which case surely the first word in that headline must be very important…
It has to grab the reader’s attention & ideally get them to want to read the rest of the headline & ad.

Words like ‘alluring’ generate energy & attract more attention than weak or boring headlines. Used well, they’ll get people picturing themselves using your product or service

And they’re infinitely better than using your headline to talk all about you! How many ads have you seen that start with ‘Suppliers of….’, ‘Experts in…’ or worse, just the name of the company!

When writing your Google AdWords ads (or any direct marketing piece for that matter) it’s almost always better to start your headline with an action verb than any other type of word.

Here’s a list that should help your writing…

Abandon
Accelerate
Acclaimed
Accolade
Accomplish
Accumulate
Accuracy
Achieve
Act Now
Action
Active
Adrenaline
Advanced
Affordable
Afraid
Aggressive
Alert
All New
Allure
Alluring
Almost Criminal
Alternative
Amateur
Amazing
Amazingly Simple
Amplify
Analysis
Angry
Announcing
Answer
Anticipate
Anytime
Anywhere
Appealing
Appetizing
Applause
Approved
As Seen On
Astonish
Astonishing
Astonishingly Simple
Astounding
Astute
At Last
Attention
Attractive
Authentic
Authority
Authorized
Automatic
Automatically
Avid
Awesome
Banish
Bargain
Battle Tested
Beautiful
Beauty
Bed Shaking
Behind The Scenes
Believe
Bend Over
Beneficial
Benefit From
Benefit Driven
Best Selling
Best Trained
Big Bucks
Big Deals
Biggest
Billboard
Bird Dog
Blast
Blazing
Bleeding Edge
Blew My Mind
Blind Spot
Block Busting
Blockbuster
Bloody
Blow Away
Blow The Door Off
Blow The Lid Off
Blown Away
Blunder
Boatloads
Bonanza
Bonus
Boom
Booming
Boost
Boost Your Profits
Bored
Bottom Line
Brain Picking
Brave
Bravo
Breakthrough
Breathtaking
Bribes
Brilliant
Broke
Brutally Effective
Bulging
Bulldog
Bulletproof
Burst
Busy
Bypass
Camouflaged
Captivating
Careless
Cash
Cash In
Cash Rich
Cash Generating
Caution
Certify
Challenge
Charming
Cheat
Classic
Clever Stunt
Cleverly
Clobber
Close Door
Cold
Colorful
Colossal
Combat
Compact
Compare
Compelling
Competitive Edge
Complete
Complimentary
Compound
Compromise
Confession
Confidence
Confidential
Confused
Confusing
Conquer
Consistent
Construct
Controlled
Controversial
Convenient
Cool
Cost Effective
Courage
Courageous
Courtesy
Crack The Code
Crafty
Crammed
Crank Out
Crap
Create
Critical
Crucial
Crucially Important
Crush
Crystal Clear
Cured
Customer Orientated
Customize
Cute
Cutting Edge
Danger
Dare
Daring
Darnedest Things
Dazzling
Deadline
Deadly
Deal
Debt Free
Deep
Deepest
Defeat
Delicious
Delighted
Delivered
Deluxe
Demand
Demolish
Demonstrably
Deny
Deserve
Desperate
Destiny
Devastating
Devours
Diabolical
Diddly Squat
Difficult
Direct
Dirty
Dirty Tricks
Disappear
Disclose
Discount
Discover
Disgruntled
Disguise
Disregard
Distinguished
Disturbingly Powerful
Dividends
Dizzy
Dodge
Does The Trick
Dominate
Donate
Double/Triple
Down And Dirty
Dramatic
Dreamed
Drop Dead
Drop Dead Easy
Dynamic
Dynamics
Dynamite
Eager
Eager To Learn
Earmarked
Earth Shattering
Ease
Easily
Easy
Easy To Implement
Easy To Create
Easy To Follow
Economic Needs
Ecstasy
Effective
Effectively
Effortless
Effortlessly
Ego
Electrifying
Elegant
Eligible
Elite
Emerging
Emerging Growth
Empire
Endless
Endorsed
Ends Soon
Endurance
Energizing
Energy
Enhanced
Enjoy
Enjoyment
Enormous
Enrage
Enrich
Enterprising
Envious
Envision
Envy
Epidemic
Erase
Ethically
Ever Growing
Everlasting
Exact
Examine
Excellent
Excitement
Exciting
Exclusive
Excuses
Exercising
Exhilarated
Expert
Expires Soon
Explode
Exploding
Exploit
Explosive
Exponential
Exposed
Extra
Extremely Dangerous
Extremely Informative
Eye Opener
Eye Opening
Eyeball Popping
Fabulous
Fact
Facts
Famished
Famous
Fantasize
Fantastic
Fascinating
Fast
Fat
Fatigued
Favorite
Fear
Fearful
Feast
Fed Up
Feeding Frenzy
Fight
Figure Out
Final
Finally
Finished
Firestorm
First Class
First Place
Flash
Floodgates
Floods Your Pockets
Flourish
Focus
Fool
Foolish
Forbidden
Force
Forecast
Forever
Forfeit
Forgotten
Fork Over
Formula
Fortunate
Fortune
Fortunes
Fraction Of The Cost
Frankly
Freak Out
Free
Free Money
Freedom
Friendly
Frightening
Frighteningly Powerful
Frustrating
Frustration
Fundamentals
Fussy
Futile
Gain
Gamble
Gangbusters
General Public
Generates
Generators
Generous
Genius
Genuine
Get Around
Giant
Gift
Gigantic
Glaring
Glimpse
Glitch
Gloriously
Goldmine
Good Looking
Gorgeous
Grab
Grasp
Gratification
Greatest
Ground Floor
Guarantee
Guaranteed
Guilty
Gut Wrenching
Hair Raising
Hand Holding
Hand Picked
Hands Off
Hands On
Handsome
Hard Hitting
Hardcore
Harvest
Hassle Free
Hasten
Health
Healthy
Heart Pounding
Heart Wrenching
Heat Seeking
Heat Up
Heaven
Heavy
Heavy Duty
Heck
Helpful
Helpless
Hidden
Hidden Fortune
High Powered
High Priority
High Rolling
Highest
Highly Acclaimed
Highly Addictive
Highly Detailed
Highly Motivated
Highly Rated
Highly Recommended
Highly Responsive
Hint
Hollywood
Homemade
Honest To God
Honor
Hopeless
Hopelessly Obsolete
Hopping Mad
Hot
Hotshot
Hottest
Hours/Days/Minutes
Huge
Humanly Possible
Humiliate
Humorous
Hungry
Hurry
Hush Hush
Hyper Advanced
Hyper Effective
Hypnotic
Idiot Proof
Ignored
Illustrate
Imagine
Immeasurable
Immediate
Immediately
Impatient
Implode
Important
Impossible To Find
Impressive
Imprint
Improve
Improved
Impulse
Impulsive
In A Box
In Demand
In Depth
In Seconds
Income Boosting
Income Building
Increase
Incredible
Inflame
Information
Informative
Ingenious
Innovative
Insane
Insanely Profitable
Inside Scoop
Insider
Inspire
Instant
Instant Gratification
Instantly
Instructive
Intelligent
Intense
Interactive
Interest Free
Interesting
Intrigue
Iron Clad
Iron Grip
Irrelevant
Irresistible
Jackpot
Jam Packed
Jaw Dropping
Jealously Guarded
Jesting
Joking
Jump
Jump Start
Key
Kick Ass
Kick Butt
Killer
Knock Out
Largest
Laser Forced
Last Minute
Late Breaking
Latest
Launch
Lavishly
Law
Lazy
Leader
Learn
Learn The Easy Way
Learn The Hard Way
Legal
Legendary
Let Go
Lethal
Liability
Liar
Liberated
Life
Lifeblood
Lifetime
Like Clockwork
Limited
Limited Time
Little Known
Little Used
Lively
Longevity
Look
Look Over Shoulder
Loopholes
Love
Lowest
Loyal
Lucky
Lucrative
Lure
Luxury
Magic
Magic Answer
Magical
Magnetic
Magnetize
Mainstream
Make Waves
Mammoth
Mania
Marvelous
Massive
Master’s Level
Mastermind
Masterpiece
Materialize
Maximize
Meaner
Measure Up
Medicine
Mega
Mega Current
Mega Earnings
Mega Easy
Mega Speed
Mega Watt
Merit
Mesmerizing
Mildly Successful
Mind Altering
Mind Blowing
Mind Boggling
Mind Busting
Mind Control
Minutes/Hours/Days
Miracle
Miraculously
Money Draining
Money Making
Money On Demand
Money Sucking
Monitor
Monster
Monumental
Moolah
More
Most
Most People
Most Respected
Most Accomplished
Mouth Watering
Multi Million
Mumbo Jumbo
Must Read
Mutate
Mystery
Naked Truth
Neat Little
Negligent
Negotiate
Nest Egg
Neutralize
Never Been Easier
Never Been Sold
Never Before Seen
Never Ending
New
New Found
Next Frontier
Nightmare
Nitty Gritty
No B.S.
No Cost
No Holds Barred
No Restriction
No Risk
No Time Flat
No Way To Lose
Noisy
Non Stop
Nonsense
Nostalgic
Noted
Notion
Novel
Nutshell
Now
Obey
Obsession
Obsolete
Odd
Official
Offshore
On Demand
On The Planet
Once In A Lifetime
One Of Kind
Oodles And Oodles
Opportunities
Opportunity
Original
Out Of Luck
Out Of Sight
Out Of Thin Air
Outrageous
Outsider
Outstanding
Overdrive
Overlooked
Overnight
Overrated
Overwhelming
Pack Up
Pain Staking
Pain Rich
Painful
Paint By The Numbers
Paltry
Panic
Paralyze
Pathetic
Penalty
Penetrating
Penny
Perceive
Peril
Permanently
Permanently Burned
Persistent
Personalized
Perspective
Perspiration
Phenomenal
Philosophy
Piles Of
Pinpoint
Pioneer
Pioneering
Pissed Off
Plain English
Pleasure
Plug N Play
Poised
Poor
Popular
Popularity
Portfolio
Positive
Possession
Potent
Power Loaded
Power Packed
Powerful
Powerhouse
Precisely
Premier
Preppie
Private
Privy To
Pro Tips
Problems
Procedural
Professional
Profit
Profit From
Profit Producing
Profitable
Profitable Decision
Profits
Profusely
Promising
Proof
Propel
Prosper
Protect
Proven
Proven Method
Provocative
Puny
Pure Baloney
Quality
Quasi Legal
Quick Cash
Quickly
Rack Up Profits
Radically Different
Rake In
Rapidly
Rare
Raw
Razor Sharp
Reach
Real World
Reality Based
Reap
Reason
Reason Why
Rebellious
Recession Proofed
Reckless
Recommended
Recruiting
Red Hot
Reel
Refreshing
Refundable
Refuse
Rejuvenating
Reliable
Remarkable
Reminiscent
Remote Control
Renaissance Spirit
Renewed
Renowned
Reproducible
Required
Research
Respected
Results
Reveal
Revealed
Revealing
Reveals
Revolution
Revolutionary
Rewards
Rich
Riches
Ridicule
Ridiculously Simple
Right Now
Ripped Off
Risk Free
Risky
Riveting
Rock Solid
Rookies
Routine
Ruthless
Safe
Safety
Sample
Sampler
Satisfaction
Satisfying
Save
Savvy
Scam
Scarce
Scary
School Of Thought
Scientifically
Scorching
Scorecard
Screw Up
Secret
Secret Weapon
Secret Agent Spy
Secretive
Secrets
Secure
Security
Seductive
Seize
Selected
Self Proclaimed
Self Sabotage
Sensational
Serious
Sex
Sexy
Shadow
Shake
Shallow
Shameless
Sheet Ripping
Shell Out
Shelter
Shock
Shocking
Shockwaves
Shortcut
Shrewd
Shrink
Shy
Sick
Sideline
Silence
Simple
Simplified
Simplistic
Sizable
Sizzling
Skill
Skim Over It
Skyrocket
Slash
Slaughter
Slave
Slay
Sleazy
Sleepy
Sluggish
Smart
Smirk
Smoothly
Snarling Power
Snatch
Sneak Insider View
Sneak Peak
Sneaky Little
Sneeze
Snicker
Soar
Sock Away
Soiled
Solid
Solution
Solve
Source
Special
Spectacular
Speed Up
Spellbinding
Spill The Beans
Splattering
Spoon Fed
Spotlight
Squeeze
Stampede
Stare
Startling
Step By Step
Stimulate
Stockpiled
Stomach
Strange
Strategies
Strictly
Strike
Strong
Stronger
Struggle
Stubborn
Study
Stuff
Stumble
Stunning
Stunningly
Sturdy
Submission
Success
Success Certain
Successful
Sudden
Suddenly
Sufficient
Super Cool
Super Deadly
Superb
Supercharge
Superior
Superiority
Superstitious
Suppose
Surefire
Surging
Surprise
Surprising
Survival
Sweat
Sweetheart
System
Tactics
Tap Into
Targets
Tax Proof
Technology
Terminate
Terrific
Test Drive
Tested
Threat
Thrill
Thrilling
Throat Grabbing
Thumbs Up
Tickle
Time Consuming
Time Tested
Timeless
Timely
Tiny Adjustments
Today
Tools
Totally Different
Totally Practical
Touch
Tough
Transfer
Transform
Trap
Trash
Tremendous
Trend
Triggers
Triple
Truckloads
Trusted
Truth
Turbo Charge
Turnkey
U-Haul Truck
Ugly Truth
Ultimate
Ultra Powerful
Ultra Secret
Unbelievably Hot
Uncanny
Uncensored
Uncle Sam
Uncommon
Unconditional
Uncover
Underestimate
Underground
Unearthing Juicy
Unexpected
Unexplained
Unfold
Unforeseen
Unforgettable
Unique
Unleash
Unlimited
Unlock
Unorthodox
Unparalleled
Unrealistic Claims
Unstoppable
Unsurpassed
Untapped
Unusual
Unveil
Up to ___% Off
Up To Date
Up To The Minute
Update
Urgent
Vain
Valuable
Vicious
Virtually
Virus
Vision
Vital
Vivid
Vulnerable
Wanted
Warning
Wealthy
Weird
Well Known
White Hot
Wholesale
Whopping
Willpower
Winning
Winning Edge
Wisdom
Without Lifting A Finger
Without Using A Gun
Wonderful
Word Of Mouth
Works
Works Like Crazy
World Class
World Stage
Wrongfully
Yes
You
Youthful
Zero Risk

Replace your old headlines with some of these words today & split-test your way to more customers for less money.