copy

Writing Ad Copy for B2B & B2C

Posted by on Feb 17, 2009 in adwords, copy, more customers | 0 comments

Ad Copy is a vital part of the PPC game. You can have the best keywords, carefully chosen & broken down into small, distinct themes… But if the Ads that you show the searchers of those keywords don’t grab them & compell them to click – you’re wasting a lot of time & leaving a lot of money on the table Gloria Dutton at SiteProNews has an excellent post on...

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Some Landing Page Help From The Pros

Posted by on Jul 15, 2008 in copy, how to lose customers, landing pages | 0 comments

It’s a wonderful thing. More & more businesses are becoming aware of how important their Landing Pages are. Regardless of how someone found your site (ppc, email etc) that first impression on your Landing Page will have a massive effect on your conversion rate. So two excellent resources today that I highly recommend – each will take you about 1-2 minutes to read & could make...

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A List of Action Verbs to Use in Your Ads

Posted by on Mar 15, 2007 in adwords, cheatsheet, copy, useful tools | 14 comments

A List of Action Verbs to Use in Your Google Advertising You’ve probably heard that ‘the headline is 80% of the ad’ In which case surely the first word in that headline must be very important… It has to grab the reader’s attention & ideally get them to want to read the rest of the headline & ad. Words like ‘alluring’ generate energy &...

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