From the category archives:
Ad Copy is a vital part of the PPC game.
You can have the best keywords, carefully chosen & broken down into small, distinct themes…
But if the Ads that you show the searchers of those keywords don’t grab them & compell them to click – you’re wasting a lot of time & leaving a lot of [...]
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It’s a wonderful thing. More & more businesses are becoming aware of how important their Landing Pages are. Regardless of how someone found your site (ppc, email etc) that first impression on your Landing Page will have a massive effect on your conversion rate.
So two excellent resources today that I highly recommend – each will [...]
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A List of Action Verbs to Use in Your Google Advertising
You’ve probably heard that ‘the headline is 80% of the ad’
In which case surely the first word in that headline must be very important…
It has to grab the reader’s attention & ideally get them to want to read the rest of the headline & ad.
Words [...]
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