Changes to AdWords URLs
Google is due to make some changes to the Display URLs (great article by Chris Crum at http://www.webpronews.com/topnews/2011/01/11/google-changes-display-urls-for-adwords-ads) They’re going to force all Display URLs (the 4th line of your AdWords Ad) to show in lowercase, regardless of how you have it set in your account. I think this is a bad move. Google says it’s based on lots of...
Read MoreGoogle AdWords Target CPA & Max CPA
Google AdWords has introduced a new way to manage your accounts if you’re using Conversion Optimizer (if you’re not using CO already, you should at least test it on one campaign). You can now choose a Target CPA instead of a Max CPA. So what does this mean and, more importantly, how does this affect you? Max CPA Is how Conversion Optimizer has traditionally worked. You set an amount...
Read MoreCreate a Minisite for Your Business
Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you: Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special offer that you wish to keep separate from the main site (eg discounts, added...
Read MoreYou Want Me To Pay For That… Already?
I’m not in the habit of quoting other writers in entirety, but Seth Godin’s post a few days ago deserves to be seen again (& again & again). If this strikes a chord with you (or if you disagree) then you might want to read Chris Anderson’s brilliant new book ‘Free!’ Remember – ot’s not want you want the market to do that’s important (to...
Read MoreWhat's Your Website Strategy
If your trying to sell to clients on your website, this may be too obvious for you – hopefully it will help regardless… Would you go out on a first date & towards the end of the main course ask your date to marry you? on that very first meeting? Probably (hopefully) not! Likewise asking for a sale on someone’s first visit to your website probably won’t work either. If...
Read MoreTwo Ways to Sell Business Cards (or not)
I’m an idiot. I tend to leave things to the last minute. So it should come as no surprise that I’m getting on a plane to speak in Fiji tomorrow & don’t have any business cards to take with me to the conference! Told you – idiot! So I do what any normal Aussie does in this situation: call in a favour & jump on Google. The favour was to an excellent graphic...
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