From the category archives:
Running the Placement Performance Report
If you’re running Google Ads on the Content Network then here’s a really useful report for you to run. Once you log in, go to the ‘Reports’ tab in your AdWords account
1. Under ‘report type’ choose ‘Placement Performance’
2. Settings as follows:
Level of Detail = Campaign
Domain or URL = Domain
View = The [...]
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Regular readers will know what I think of Seth Godin – he’s probably the person who most gets marketing in the 21st century. If you don’t own The Dip or Meatball Sundae I urge you to buy copies.
In the meantime, here’s a great checklist to read before you send your next email.
Have a great long [...]
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Welcome! If you’re here for the first time, you’ve most likely arrived from Squidoo. Some lovely person was kind enough to add us to Seth’s list of Digital Coaches & a few have even voted for us. We’re humbled.
Where should you start? The best place is by clicking on the big link above for the [...]
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Google AdWords is a competitive bidding system. With a difference…
Google’s mission in life is to give its users the best experience it can – this means giving the most relevant results possible to a searcher – both on the left side of the results page (the organic results) and the right side (the paid results).
So [...]
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First the bad news. If you need to move multiple domains, GoDaddy are not going to make it easy for you. Yep, you have to move one at a time.
Also, you should know right at the start (because GoDaddy don’t tell you) if you have changed anything about the domain in the last 60 days [...]
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But I care about what your customers think about you and your service.
And that’s why testimonials are such a powerful tool to help new buyers/ signups/ customers get across the line & take the action that you want them to take.
In a busy world, testimonials from clients tend to get overlooked by marketers (especially since most [...]
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A List of Action Verbs to Use in Your Google Advertising
You’ve probably heard that ‘the headline is 80% of the ad’
In which case surely the first word in that headline must be very important…
It has to grab the reader’s attention & ideally get them to want to read the rest of the headline & ad.
Words [...]
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A quick cheatsheet to help you remember all the things you need for a successful Adwords campaign…
Setup
Do you need one or more campaigns?
Which countries/languages?
Go local? Can you sell outside your local area?
Daily budget? Set for each campaign. Start as high as you can.
Remove search/content network? (Content Network can lower your CTR & hurt your overall [...]
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