How to use the Google Keyword Tool
A long post today that shows you step-by-step how to use the Google Keyword Tool. Enjoy. Open the Keyword Tool (just google ‘keyword tool’ & click the first link) Start by adding a single word – in this case ‘gardening’. You can enter a short list here, it’s up to you. Clicking search brings up the initial results change the columns &...
Read MoreRunning Content Ads – do know which sites are hurting you?
Running the Placement Performance Report If you’re running Google Ads on the Content Network then here’s a really useful report for you to run. Once you log in, go to the ‘Reports’ tab in your AdWords account 1. Under ‘report type’ choose ‘Placement Performance’ 2. Settings as follows: Level of Detail = Campaign Domain or URL = Domain View = The...
Read MoreIf you're sending emails next week, read this
Regular readers will know what I think of Seth Godin – he’s probably the person who most gets marketing in the 21st century. If you don’t own The Dip or Meatball Sundae I urge you to buy copies. In the meantime, here’s a great checklist to read before you send your next email. Have a great long...
Read MoreThanks Squiders!
Welcome! If you’re here for the first time, you’ve most likely arrived from Squidoo. Some lovely person was kind enough to add us to Seth’s list of Digital Coaches & a few have even voted for us. We’re humbled. Where should you start? The best place is by clicking on the big link above for the Free 5-day video course. Or if you really hate opt-ins, go here for the...
Read MoreQuality Score – Cheatsheet Part 1
Google AdWords is a competitive bidding system. With a difference… Google’s mission in life is to give its users the best experience it can – this means giving the most relevant results possible to a searcher – both on the left side of the results page (the organic results) and the right side (the paid results). So if you’re using AdWords, it is not just how...
Read MoreMoving Domains From GoDaddy – CheatSheet
First the bad news. If you need to move multiple domains, GoDaddy are not going to make it easy for you. Yep, you have to move one at a time. Also, you should know right at the start (because GoDaddy don’t tell you) if you have changed anything about the domain in the last 60 days – you can’t move it. That fact alone is enough for me to really dislike GoDaddy! So if...
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