Malcolm = wrong. Seth = right
‘Malcolm is Wrong’ is the title of Seth Godin’s latest post I don’t usually link to Seth’s (wonderful) blog, because I’ve always figured if you’re reading my blog you’ve definitely read Seth’s by now… but I’m meeting more & more people (in Australia) that have never heard of Seth, let alone read his blog or books. So please...
Read MoreGoogle Local gets even better
It had to happen!Yellow Pages has been terrible for a long time, but Google hasn’t been great at finding those local search results. Well that’s about to change… Google will now ask you for a location the first time you search for a local service – it will also ask if you want that location remembered (default is yes). What does this mean for us? For us as Google users it...
Read MoreGreat Tactical Press Ad
Every now & again it’s great to look outside the fishbowl that is Internet Marketing & Google AdWords and see what other media are doing. Here’s a fantastic example of a tactical press ad from yesterday’s Daily Telegraph by Veet
Read MoreRussell Brunson is a SuperStar!
Wow. What a content-packed three days we’ve had. Learning from Russell Brunson & his good mates in Boise Idaho (I know!) about some truly amazing Internet Marketing ideas, strategies and tactics. A huge thank you to Russell & his great team and all the wonderful speakers (including Rich Shefren, Dr Mike, Stu Mclaren, David Frey, the Nitro Marketing Guys & the very shy Jermain...
Read MoreStart With The (Back)End In Mind
So you’re buying clicks, and having some success… But are you still obsessing about the cost of attracting each individual visitor? The great marketers don’t go for a one-time sale they know the big money is made on the back end – that is, what happens after the initial sale. If you know that you can get a customer to buy over and over again or if you know that you have a...
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