Is Your Website Legal?
If you’re honest the answer is probably no! But, you’re thinking does it matter? Does it really need to be? And the answer is that like anything – it won’t matter a whole lot until things start to go wrong. If your site doesn’t comply with the latest privacy regulations, or the coming testimonial laws, you could be in for a world of hurt. But don’t take my word...
Read MoreHow to get a new website for $1000 or less
It pisses me off (really) how many small businesses are being ripped off by website design companies. Companies that are more than willing to take $5-10k for a 6 page site that won’t ever be found online – and when occasionally someone stumbles across it, it won’t DO anything. Websites that are at best pretty, and at worse damaging those businesses. So here for you today is my...
Read MoreCreate a Minisite for Your Business
Fabian wrote this week to ask me for some ideas/guidelines for creating minisites – I thought I’d share my answer to her with you: Typically the reason for the minisite is to create a segment of the main business website. This might be to laser-target a particular niche, or it might be to create a special offer that you wish to keep separate from the main site (eg discounts, added...
Read MoreGet Your Google Local Business Listing
The Google Local Business Centre (LBC) is becoming more & more important. As Google really starts to ramp up its local search efforts, your Local Business Listing will become the cornerstone for a number of services that are coming soon. So step 1 – go to ‘google accounts’ & set up your free Google Account. This gets you access to all of Google’s services & is...
Read MoreIncentive Your Staff – the right way…
How do you incentive your staff, workers, outsourcers? Check out Dan Pink’s fantastic TED talk & you might find you’ve been going about it completely the wrong...
Read MoreGoogle AdWords Local Address Changes
If you use Google AdWords to target people in a local area you might this this very very interesting… You’ve probably noticed a “bonus 5th line” appearing under your ads if you target a particular city or state, rather than an entire country, eg: BUT, did you know you can now show your entire address under your google ad (read google’s help here) How do You show...
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