From the category archives:
Analytics has long been a great tool for small business. Not only does it give you the power to see what’s happening on your website, but it’s 100% free.
We all know that you can’t manage what you don’t measure – so Analytics (or some sort of stats package) is vital if you want to improve [...]
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A memory jogger. If you’re still undecided as to whether you need an Analytics package or not… think again, you do! Google Analytics is simple to set up, it’s free & will give you amazing insight into your website & how your visitors use it. This mindmap will help you remember all the parts of [...]
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The Analytics blog announces some great new features for Google Analytics
As these get rolled out across Australia, I’ll give you a more in-depth look at how to use them for your site. The Segmentation tool in particular looks very powerful. Check it out http://analytics.blogspot.com/
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I’ve been researching keywords for a new client today & discovered that the Google Keyword Tool thinks I’ll need to pay $10.21 for the broad match ‘free credit check’.
From this we can tell that a decent, benefit-driven Ad highly relevant to that keyword & a decent Landing Page will probably cost about $3-4 per [...]
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A lot of people have been asking me recently why I’m such a fan of Google AdWords. They want to know if they should use Yellow Pages, or Sensis, big search engines like Yahoo! or little ones like Kanoodle.
My answer is almost always to start with AdWords. Why? Because I’m a huge fan of the [...]
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You’ve probably read a lot about the recent upgrade to Google Analytics.
Hopefully you’re already using it to track the changes you make on your website & ensure that that all important conversion rate gets better and better over time.
So today, here’s a quick look at one of the reports that’s had a makeover, the Goal Funnel [...]
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It’s coming in just a few more days to a Google Analytics account near you… the new, easier to use, feature-packed, customizable analytics tool from the big G.
With what looks to be a Google Finance type graph, dashboards that you can customize (clients will love this!) and, at last, emailable reports just like AdWords – [...]
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iGoogle launches today & already it’s live here in Australia.
If you’re not yet using this service, I highly recommend you check it out. Just go to the Google in your country & look for the link that says ‘Personalised Home’ top right.
If you’re new to the service, click the ‘Add stuff’ link & go crazy. [...]
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I’ve spent the weekend reviewing dozens of AdWords accounts of eBay powersellers and creating short, powerful videos for each of them jam packed with practical advice & to-dos.
Why did I spend my weekend doing this? Well, on Saturday news of my current (experimental!) Squidoo Offer got posted on 2 forums at eBay & things went [...]
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