Fantastic improvements to Google Analytics
Analytics has long been a great tool for small business. Not only does it give you the power to see what’s happening on your website, but it’s 100% free. We all know that you can’t manage what you don’t measure – so Analytics (or some sort of stats package) is vital if you want to improve your website over time. Well it just got a lot easier to do so Google have just...
Read MoreGoogle Analytics MindMap
A memory jogger. If you’re still undecided as to whether you need an Analytics package or not… think again, you do! Google Analytics is simple to set up, it’s free & will give you amazing insight into your website & how your visitors use it. This mindmap will help you remember all the parts of the process & our video series (coming soon) will show you exactly how to...
Read MoreGoogle Analytics – Great new features
The Analytics blog announces some great new features for Google Analytics As these get rolled out across Australia, I’ll give you a more in-depth look at how to use them for your site. The Segmentation tool in particular looks very powerful. Check it out http://analytics.blogspot.com/
Read MoreIs Your Landing Page Broken?
I’ve been researching keywords for a new client today & discovered that the Google Keyword Tool thinks I’ll need to pay $10.21 for the broad match ‘free credit check’. From this we can tell that a decent, benefit-driven Ad highly relevant to that keyword & a decent Landing Page will probably cost about $3-4 per click at the top of the page. And yet 2 of the top 5...
Read MoreWhy start with Google AdWords
A lot of people have been asking me recently why I’m such a fan of Google AdWords. They want to know if they should use Yellow Pages, or Sensis, big search engines like Yahoo! or little ones like Kanoodle. My answer is almost always to start with AdWords. Why? Because I’m a huge fan of the 80/20 rule. Start with the 20% of effort that will give you 80% of the result. Then, once...
Read MoreAnalytics: Goal Funnel Now Easier
You’ve probably read a lot about the recent upgrade to Google Analytics. Hopefully you’re already using it to track the changes you make on your website & ensure that that all important conversion rate gets better and better over time. So today, here’s a quick look at one of the reports that’s had a makeover, the Goal Funnel Report. You can easily see where the...
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