Take Care with New Placements Tab in AdWords
A new feature added today is pushing the content network & placement targeting much more than we’ve seen previously. It allows you more control over the content network, by adjusting your content bids based on the sites where your ads will show. Sounds like a great feature & it should help improve cost per lead/sale. The only slightly worrying thing is the addition of a new tab in...
Read MoreRunning Content Ads – do know which sites are hurting you?
Running the Placement Performance Report If you’re running Google Ads on the Content Network then here’s a really useful report for you to run. Once you log in, go to the ‘Reports’ tab in your AdWords account 1. Under ‘report type’ choose ‘Placement Performance’ 2. Settings as follows: Level of Detail = Campaign Domain or URL = Domain View = The...
Read MoreAdWords Editor Video Tutorials
The wonderful folks at AdWords Editor released version 4 on Friday. So it’s time to create some more videos for you to show the power & simplicity of this essential tool. Really – if you have an AdWords account, please download this tool today, it will save you hours & hours of your precious time. So far the videos are: Finding & Replacing Keywords Using AdWords...
Read MoreFind & Replace Keywords – The Easy Way
If you’ve been using AdWords for more than a couple of weeks, you’ve probably had cause to want to change the spelling of some of your keywords. Maybe it’s to correct an error, or maybe you’d like to be able to cut & paste a group of words, then change them – let’s look at an example. Image you had a group of ‘dog’ keywords. Your AdGroup was...
Read MoreHow to (Quickly) Move Keywords between AdGroups
It’s been a while since I did an AdWords video, so today I want to show you a hugely powerful tool – AdWords Editor (if you don’t have it, please download & install it today) In this video I’ll show you how to move a number of keywords from one AdGroup to another (they happen to be in the same campaign, but don’t need to be). You’ll see that by using this...
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