Enhanced Campaigns are coming
Yesterday Google announced a new feature called Enhanced Campaigns. In essence, this allows you to create one monster campaign, and then make bid adjustments based upon various criteria based on your prospects’ device, location (probably), and time of day (which we can already do). In other words, you can have one campaign, set your bids for desktops and then do a bid...
Read MoreAdWords Editor v7.5.1 is out
If you follow me on twitter (@thegoogleguy) you’ll already know that the new version of AdWords has been out for a few days. It’s well worth downloading & has a couple of funky new features (new videos coming soon to current clients) Sorting Columns in AdWords Editor If you’ve always been annoyed that you had to export your campaigns to Excel in order to be able to properly...
Read MoreCommon AdWords Mistakes
Common AdWords Mistakes Over the coming weeks, I’ll be expanding on this list & telling you how to solve every one – it’s part of a new free product we’re putting together. Have we left any out? Did you make any other mistakes when you first started using AdWords? Bidding too High Only using 1 Campaign Only using 1 AdGroup Bidding too Low Too Few Keywords Too many...
Read MoreHow to use Google's Content Network
The Google Content Network The Search Network (google.com.au, google.com) & the partner network (ask.com, aol etc) get most of the airtime in the SEM game. But there’s a third network that you ned to master to get the most out of your pay per click advertising: The Google Content Network Rather than showing text ads next to the search results, for example on google.com.au, the content...
Read MoreMore AdWords Quality Score changes on the way
News of some more changes Quality Score changes on their way: Inside AdWords Blog What does this mean for you? High Quality & Relevance will be even more important than before. You need to check your Quality Score ratings & maybe deleted any Keywords that don’t get at least 7/10. (maybe even higher). High Quality means you can leapfrog over Ads paying more money than you! Quality...
Read MoreAdWords Editor – New Version Just Out
Here’s the download link for the new version of AdWords Editor. Or, if you prefer, just start AdWords Editor on your computer & choose the ‘backup then update’ option when prompted. Remember you can use this great (free) tool to: quickly copy entire campaigns (maybe you want separate campaigns for search & content networks, or for different countries) easily search...
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