From the category archives:
If you follow me on twitter (@thegoogleguy) you’ll already know that the new version of AdWords has been out for a few days.
It’s well worth downloading & has a couple of funky new features (new videos coming soon to current clients)
Sorting Columns in AdWords Editor
If you’ve always been annoyed that you had to export your [...]
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Common AdWords Mistakes
Over the coming weeks, I’ll be expanding on this list & telling you how to solve every one – it’s part of a new free product we’re putting together.
Have we left any out? Did you make any other mistakes when you first started using AdWords?
Bidding too High
Only using 1 Campaign
Only using 1 AdGroup
Bidding [...]
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The Google Content Network
The Search Network (google.com.au, google.com) & the partner network (ask.com, aol etc) get most of the airtime in the SEM game. But there’s a third network that you ned to master to get the most out of your pay per click advertising: The Google Content Network
Rather than showing text ads next to [...]
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News of some more changes Quality Score changes on their way: Inside AdWords Blog
What does this mean for you?
High Quality & Relevance will be even more important than before. You need to check your Quality Score ratings & maybe deleted any Keywords that don’t get at least 7/10. (maybe even higher). High Quality means you [...]
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Here’s the download link for the new version of AdWords Editor.
Or, if you prefer, just start AdWords Editor on your computer & choose the ‘backup then update’ option when prompted.
Remember you can use this great (free) tool to:
quickly copy entire campaigns (maybe you want separate campaigns for search & content networks, or for different countries)
easily [...]
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Great news for AdWords Editor users. It just got a lot faster to manage your account stats. You can now download stats for selected campaigns and adgroups – no longer do you have to wait 5 mins for the whole account to be updated.
Also when you upgrade from an older version of AdWords Editor, all [...]
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A new feature added today is pushing the content network & placement targeting much more than we’ve seen previously.
It allows you more control over the content network, by adjusting your content bids based on the sites where your ads will show.
Sounds like a great feature & it should help improve cost per lead/sale.
The only slightly [...]
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Running the Placement Performance Report
If you’re running Google Ads on the Content Network then here’s a really useful report for you to run. Once you log in, go to the ‘Reports’ tab in your AdWords account
1. Under ‘report type’ choose ‘Placement Performance’
2. Settings as follows:
Level of Detail = Campaign
Domain or URL = Domain
View = The [...]
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The wonderful folks at AdWords Editor released version 4 on Friday.
So it’s time to create some more videos for you to show the power & simplicity of this essential tool. Really – if you have an AdWords account, please download this tool today, it will save you hours & hours of your precious time.
So far [...]
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If you’ve been using AdWords for more than a couple of weeks, you’ve probably had cause to want to change the spelling of some of your keywords.
Maybe it’s to correct an error, or maybe you’d like to be able to cut & paste a group of words, then change them – let’s look at an [...]
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