Using Google Image Ads – A Quick Guide
A mentoring client just asked for some guidelines on using Google Image Ads – here’s some of what I had to say – it might help you get your first Image Ad Campaign up & running… How to use Google Image Ads Setup a new campaign, set to ‘content network only’, use CPC bidding. Create a number of AdGroups, each with 2-10 keywords (use the “wonder...
Read MoreGet Your Google Local Business Listing
The Google Local Business Centre (LBC) is becoming more & more important. As Google really starts to ramp up its local search efforts, your Local Business Listing will become the cornerstone for a number of services that are coming soon. So step 1 – go to ‘google accounts’ & set up your free Google Account. This gets you access to all of Google’s services & is...
Read MoreGoogle AdWords Bid Simulator
In it’s quest to continually make the bidding process more transparent, Google is rolling out a new tool – Bid Simulator. Look for a little icon next to the keywords in your account & give it a click (you’ll only see it for keywords that have a decent amount of traffic & clicks) (more help from google here) Now you see what will happen if you change your bids & get...
Read MoreGoogle AdWords Local Address Changes
If you use Google AdWords to target people in a local area you might this this very very interesting… You’ve probably noticed a “bonus 5th line” appearing under your ads if you target a particular city or state, rather than an entire country, eg: BUT, did you know you can now show your entire address under your google ad (read google’s help here) How do You show...
Read MoreWhat's Your Website Strategy
If your trying to sell to clients on your website, this may be too obvious for you – hopefully it will help regardless… Would you go out on a first date & towards the end of the main course ask your date to marry you? on that very first meeting? Probably (hopefully) not! Likewise asking for a sale on someone’s first visit to your website probably won’t work either. If...
Read MoreDoes Google Trust Your Ads?
If you’ve been running Google ads for a while, you know that Quality is vital. And your Quality Score (QS) depends heavily on your click thru rates (CTR) & to some extent on your Landing Pages. BUT – do you realise just how much is dependent on how much Google trusts you? Here’s a real life example: Background: Brand new client – ads have been running for a week now....
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