Changes to AdWords URLs
Google is due to make some changes to the Display URLs (great article by Chris Crum at http://www.webpronews.com/topnews/2011/01/11/google-changes-display-urls-for-adwords-ads) They’re going to force all Display URLs (the 4th line of your AdWords Ad) to show in lowercase, regardless of how you have it set in your account. I think this is a bad move. Google says it’s based on lots of...
Read MoreHow to Use Re-Marketing with Google AdWords
Remarketing has existed in the online advertising world for a while now. However the feature is fairly new to Google AdWords & still causes a fair bit of confusion among AdWords users. In its simplest form, it’s a way to show ads to people browsing the web – but only to those people who have already visited a particular page on your website. The benefits are improved ROI &...
Read MoreInterview with James Schramko
You’ve probably already heard of James Schramko… the guy’s a legend online & is quickly building an eight-figure business. He’s also holding the event of the year: Fast Web Formula 2 in September (hurry there are still a few tickets left). This is NOT a pitch fest. Just hours & hours of useful, practical, detailed how-to information from the likes of Ed Dale, John...
Read MoreGoogle AdWords Target CPA & Max CPA
Google AdWords has introduced a new way to manage your accounts if you’re using Conversion Optimizer (if you’re not using CO already, you should at least test it on one campaign). You can now choose a Target CPA instead of a Max CPA. So what does this mean and, more importantly, how does this affect you? Max CPA Is how Conversion Optimizer has traditionally worked. You set an amount...
Read MoreFirst Australian Google AdWords Certified Partner
Following on from news this week from our good friends at Rocket Clicks & Redfly Marketing, we’re delighted & humbled to announce that WebSavvy is the first Australian company to be awarded the coveted title of Google AdWords Certified Partner What does this mean for you dear reader? Well, the new exams that have to be passed test more than theoretical knowledge… they test...
Read More3 Major AdWords Changes
Just a quick update on some of the funky new changes Google is bringing to the AdWords table! Remarketing is coming to Google! http://adwordsagency.blogspot.com/2010/03/now-available-reach-right-a… Think of Remarketing as ‘stalker banner ads’ – Ads that follow you around the web. Once someone has visited your site & didn’t buy, you can now elect to show them...
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