From the category archives:
A mentoring client just asked for some guidelines on using Google Image Ads – here’s some of what I had to say – it might help you get your first Image Ad Campaign up & running…
How to use Google Image Ads
Setup a new campaign, set to ‘content network only’, use CPC bidding.
Create a number of [...]
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The Google Local Business Centre (LBC) is becoming more & more important.
As Google really starts to ramp up its local search efforts, your Local Business Listing will become the cornerstone for a number of services that are coming soon.
So step 1 – go to ‘google accounts’ & set up your free Google Account. This gets [...]
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In it’s quest to continually make the bidding process more transparent, Google is rolling out a new tool – Bid Simulator.
Look for a little icon next to the keywords in your account & give it a click (you’ll only see it for keywords that have a decent amount of traffic & clicks)
(more help from [...]
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If you use Google AdWords to target people in a local area you might this this very very interesting…
You’ve probably noticed a “bonus 5th line” appearing under your ads if you target a particular city or state, rather than an entire country, eg:
BUT, did you know you can now show your entire address under your [...]
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If your trying to sell to clients on your website, this may be too obvious for you – hopefully it will help regardless…
Would you go out on a first date & towards the end of the main course ask your date to marry you? on that very first meeting?
Probably (hopefully) not!
Likewise asking for a sale [...]
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If you’ve been running Google ads for a while, you know that Quality is vital. And your Quality Score (QS) depends heavily on your click thru rates (CTR) & to some extent on your Landing Pages.
BUT – do you realise just how much is dependent on how much Google trusts you?
Here’s a real life example:
Background: [...]
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As we mentioned a few weeks ago, Google is implementing a slight change to it’s URL policy for AdWords.
As of Feb 24 you’ll no longer be able to have display URLs from more than one top level domain (the bit before the .com or .com.au)
Here’s the example from the Inside AdWords Crew:
For example, an ad [...]
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The Weasel Clause – that’s what Seth Godin calls it when you hide something nasty in the fine print. Offer one thing & then sneakily hit them with something else when they’re not looking. A sucker punch to the head!
As you may already know how much I don’t like GoDaddy & am not a fan [...]
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Ad Copy is a vital part of the PPC game.
You can have the best keywords, carefully chosen & broken down into small, distinct themes…
But if the Ads that you show the searchers of those keywords don’t grab them & compell them to click – you’re wasting a lot of time & leaving a lot of [...]
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The always excellent Brad Geddes has just blogged about an email he’s received from Google (he gets advanced notice of some changes as he’s a seminar leader for them)
Policy Change: Only one display URL per ad group permitted
Starting February 24, each ad group in an AdWords account will only be allowed to contain ads that [...]
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