[How to] Anonymous Google Placements
Have you ever seen anonymous.google on a managed placement report? Annoying right? You’re spending your money to show ads on a site, but that site has decided not to share data with you… nah, let’s fix that. Using a little Analytics workaround, you can discover *exactly* which sites your ads are showing on The first step is to “peel and stick” your actual...
Read MoreEnhanced Campaigns are coming
Yesterday Google announced a new feature called Enhanced Campaigns. In essence, this allows you to create one monster campaign, and then make bid adjustments based upon various criteria based on your prospects’ device, location (probably), and time of day (which we can already do). In other words, you can have one campaign, set your bids for desktops and then do a bid...
Read MoreGoogle+ and how it affects your business
What’s all the Plus about? (part 1) First up, I’m going to assume that the words Google and Plus have come up on your radar…unless you’ve been living on a deserted island, sans internet, in which case this will be all new and exciting! But like many, are you wondering what all the fuss is about? After all, isn’t it just Google’s answer to Facebook? In some ways yes, but in a lot of...
Read MoreUnleash the power of Auction Insights
Hands up if you’d love to know what your competitors are up to for the keywords you target? Anyone? Everyone? Thought so! Good news – Google have just added a new report to the AdWords suite which names all of your keyword competitors and gives you the potential to discover their strategy and dominate your high-value keywords. What is Auction Insights? This new report gives you 5 key...
Read MoreHow to add Negative Placements
Reading the news this morning I was surprised to see an ad for The Age on, you guessed it, The Age! Clearly someone at Fairfax doesn’t understand how to control where their ads do & don’t show on Google’s Display Network. And they’re not alone. So if the phrase “negative placements” means nothing to you, read on… The sites on which your Display ads...
Read MoreRemarketing Setup
*** UPDATE *** You can get our funky new WordPress Plugin – WPremarketing – here. You’ll need to know a little ‘widget logic’ but examples are provided on the plugin page once you upload the zip file to WordPress ****** Step by Step guide to setting up remarketing – ensure before you start that the strategy is known. It’s the strategy that will...
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