From the category archives:
Remarketing has existed in the online advertising world for a while now. However the feature is fairly new to Google AdWords & still causes a fair bit of confusion among AdWords users.
In its simplest form, it’s a way to show ads to people browsing the web – but only to those people who have already [...]
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You’ve probably already heard of James Schramko… the guy’s a legend online & is quickly building an eight-figure business.
He’s also holding the event of the year: Fast Web Formula 2 in September (hurry there are still a few tickets left). This is NOT a pitch fest. Just hours & hours of useful, practical, detailed how-to [...]
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Google AdWords has introduced a new way to manage your accounts if you’re using Conversion Optimizer (if you’re not using CO already, you should at least test it on one campaign).
You can now choose a Target CPA instead of a Max CPA. So what does this mean and, more importantly, how does this affect you?
Max [...]
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Following on from news this week from our good friends at Rocket Clicks & Redfly Marketing, we’re delighted & humbled to announce that WebSavvy is the first Australian company to be awarded the coveted title of Google AdWords Certified Partner
What does this mean for you dear reader?
Well, the new exams that have to be passed [...]
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Just a quick update on some of the funky new changes Google is bringing to the AdWords table!
Remarketing is coming to Google!
http://adwordsagency.blogspot.com/2010/03/now-available-reach-right-a…
Think of Remarketing as ’stalker banner ads’ – Ads that follow you around the web.
Once someone has visited your site & didn’t buy, you can now elect to show them (& only them) [...]
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A mentoring client just asked for some guidelines on using Google Image Ads – here’s some of what I had to say – it might help you get your first Image Ad Campaign up & running…
How to use Google Image Ads
Setup a new campaign, set to ‘content network only’, use CPC bidding.
Create a number of [...]
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The Google Local Business Centre (LBC) is becoming more & more important.
As Google really starts to ramp up its local search efforts, your Local Business Listing will become the cornerstone for a number of services that are coming soon.
So step 1 – go to ‘google accounts’ & set up your free Google Account. This gets [...]
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In it’s quest to continually make the bidding process more transparent, Google is rolling out a new tool – Bid Simulator.
Look for a little icon next to the keywords in your account & give it a click (you’ll only see it for keywords that have a decent amount of traffic & clicks)
(more help from [...]
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If you use Google AdWords to target people in a local area you might this this very very interesting…
You’ve probably noticed a “bonus 5th line” appearing under your ads if you target a particular city or state, rather than an entire country, eg:
BUT, did you know you can now show your entire address under your [...]
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If your trying to sell to clients on your website, this may be too obvious for you – hopefully it will help regardless…
Would you go out on a first date & towards the end of the main course ask your date to marry you? on that very first meeting?
Probably (hopefully) not!
Likewise asking for a sale [...]
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