A picture is worth a thousand words right, so what does this graph say to you? It shows the relative number of searches for ‘flowers’ vs ‘gifts’ on Google for the past 4 years.
It shows pretty clearly the two spikes for searches of flowers: valentine’s day & mothers’ day as well as the obvious spike for gifts leading up to Xmas.
As an online advertiser you too can use this very powerful tool to find trends in your market. Maybe you want to compare product names, titles of books or games, or even names of your competitors.
Or if affiliate marketing is your thing & you want something a little more immediate, how about the top 100 searches for yesterday (or any date you care to choose). Just go to http://google.com/trends/hottrends
Later this week we’ll have some other useful tools for market research for you. Stay tuned.
