If you follow me on twitter (@thegoogleguy) you’ll already know that the new version of AdWords has been out for a few days.
It’s well worth downloading & has a couple of funky new features (new videos coming soon to current clients)
Sorting Columns in AdWords Editor
If you’ve always been annoyed that you had to export your campaigns to Excel in order to be able to properly sort the various columns, be annoyed no more. Now you can choose up to 3 columns to sort by (eg by AdGroup, then by Clicks – to help find ads that need editing)
CSV Import to AdWords Editor
It’s always been easy to paste your changes into AdWords Editor, but you could never import a CSV file – now you can.
This video from the AdWords team will show you how… you don’t even have to make sure the column names are in the right order, Google will help figure this out for you – nice.
Selective Downloading
This has probably been the biggest timesaver around our office with the new version. Just update the campaigns you want to work on, not the entire account. It’s also simple to just download ‘active’ campaigns.
Conversion Metrics
You’ve seen them in the new interface, now you have em in the Editor too.
“many per click” and “one per click” columns are now available – more on these another time.
Convinced? Go here to download the latest version of AdWords Editor & as always, drop us a note if you want more video tutorials on how to use this fantastic, time-saving tool.
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