Google AdWords changed the metrics they show over the weekend. It’s now possible to see the traffic from Google & the traffic from Google’s search partners (until now these were always lumped together)
Take a look at the results below – I think you’ll find them very insightful…
First, you’ll need to choose the metrics to display. Find the drop down box at the top of the Campaign Summary screen & choose the appropriate selection (‘Split:
Google search/search partners/content network‘ will show you all three lots of stats – but of course you should already have your search & content campaigns running separately .. don’t you!)
Now for the first time you can see clicks, impressions, cost, average position & conversion data for the Search Partners (AOL, Ask etc)
Take a look at one campaign we’re currently running for a small client – these are the numbers for the weekend just gone… we’ll be turning off the search partners option for this campaign from now on! The difference is more than I would have thought.
Now it’s your turn. Go to your account now & check this for your own accounts. You may be amazed at what you find.
