Two links for you today.
Firstly this post by Justin is absolute genius. (It’s worth reading all 4 parts to the series)
In short: use ecommerce reports in GA to track lead generation – not just online sales.
Why? much deeper insights using more detailed data. Brilliant idea.
Now follow that up with this detailed post by Michael over at ROI Revolution – which gives us 5 ways to slice & dice those ecommerce reports to get even more actionable data… which is what it’s all about: ACTION.
The pretty graphs are nice. But ya gotta use that data, make changes, tweak your site & increase your leads & sales.
If you’re too busy, talk to us & maybe we can do that for you & your site – for less than you might think.
